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AT&T drops AT&T TV Now to simplify offerings

The company is merging the service with AT&T TV

Photo (c) jetcityimage - Getty Images
AT&T has announced that it’s merging AT&T TV Now and AT&T TV in an effort to bring “more value and simplicity” to its streaming service offerings. 

“AT&T TV Now has merged with AT&T TV to bring you the best live and on-demand experience,” the company said in an update on its website. 

Although the telecom and media giant has stopped allowing new sign-ups for AT&T TV Now, existing users will be able to continue using the service without disruptions or price changes.  

AT&T TV Now was designed to replace the company’s “DirecTV Now” satellite service, which launched in November 2016. The “skinny bundle” offering was initially priced at $35 per month and offered cord-cutters more than 100 channels. However, AT&T raised the price over time, and many early adopters stopped using the service. 

Going forward, the telecom’s AT&T TV offering -- which is more similar to traditional cable than AT&T TV Now -- will be offered with a month-to-month payment option. Current contracts will remain in effect, but customers can move to the month-to-month plan once their current contract expires. 

Prices for the non-contractual options start at $70 per month. That price gets customers an Entertainment package that includes ESPN, CNN, and FX, as well as local broadcast channels and 20 hours of cloud DVR. For $10 extra per month, the company will add additional DVR storage. 

Consumers can also choose to sign up for a two-year contract. Doing so drops the price of the Entertainment package’s first-year price to $60 per month. In the second year, that price increases to $93 per month. 

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