Apple has announced its 2019 product upgrade with three new iPhone models, an always-on watch display, and a popularly priced streaming service.
The new devices are the iPhone 11, the iPhone 11 Pro, and iPhone 11 Pro Max. Upgrades include a brighter display and a new triple-camera system with a “pro-level camera experience” and an expanded lens range. Apple says the changes will deliver huge improvements to low-light photography and allow production of high-quality action videos.
In addition to those changes, the company says the new iPhones will be more powerful than the previous generations and have improved battery life.
The iPhone 11 will sell for $699, $50 less than the model it is replacing. The 11 Pro will go for $999 and the 11 Pro Max will cost $1,099. All three models are scheduled to ship on September 20.
Price cut on the iPhone 8
At the same time, Apple has lowered the price of some of its older devices. Both the iPhone 8 and iPhone 8 Plus are getting a $100 price cut, selling between $449 and $549. It’s also discontinuing the Xs and XS Max models.
Improvements to the Apple Watch are also getting some attention. The Apple Watch Series 5 introduces an Always-On Retina display that never goes into sleep mode. Other upgrades include a built-in compass to current elevation feature and international emergency calling that connects users with emergency services in more than 150 countries.
“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.”
Apple TV +
Apple also served notice that it’s stepping up its game in the streaming wars, positioning Apple TV + to take on the likes of Netflix and Hulu. The service will launch November 1, offering original programming for $4.99 a month. As an added bonus, consumers who purchase an Apple device will get a one-year subscription to the service at no charge.
Offerings include “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.” The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod Touch, Mac, and other platforms, including online at tv.apple.com.