Apple opens online store that gives discounts to active military and veterans

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The tech giant said it’s offering ‘special pricing as an expression of our gratitude’

Apple has launched an online store that gives discounts to active military and veterans.

The online store will let military personnel, veterans, and members of their immediate family purchase products such as hardware, software, speakers, accessories, and products from third parties for 10 percent off the usual price.

The company previously offered active military and veterans discounts in Apple’s physical stores, but the addition of a dedicated online store is new. The ability to shop online for these items, and get them at a discount, will make it easier for disabled veterans to get devices they may need.

“At Apple we are deeply grateful to the men and women of our armed forces. We’re proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service,” the company said in a statement.

The discount won’t apply to iTunes/Apple Music content. Military service verification is required prior to checkout in-store or online, according to Apple.

Other tech companies also offer discounts to active army personnel and veterans, including Microsoft, Samsung, Dell, Hewlett Packard, and Lenovo.

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