To borrow a baseball metaphor, Amazon’s Prime Day was an out-of-the-park home run, with sales surpassing the previous combined total of Black Friday and Cyber Monday.
As you might expect, Amazon is overjoyed.
“We want to thank Prime members all around the world,” Jeff Bezos, Amazon founder and CEO, said in a statement. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”
All told, Prime members bought 175 million items. Topping that list in the U.S. were products such as the LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe ancestry kit.
Prime Day could have easily been named Tech Day given what was sold. All told, Amazon saw more than 100,000 laptops and 200,000 TVs go out the door, but the surprise winner were smart devices, which continue to improve their place in the tech food chain.
Customers purchased twice as many Fire TV Edition Smart TVs and twice as many Ring and Blink devices as last year. Also showing some sales muscle were the MyQ Smart Garage Door Opener Chamberlain MYQ-G0301 and the Amazon Smart Plug.
Kid tech was also a big hit. Amazon reported that customers purchased hundreds of thousands of Amazon kids’ devices such as Echo Dot Kids Edition, Fire 7 Kids Edition tablet, and Fire HD 8 Kids Edition tablet.
Outside of tech, Prime members loaded up on more than 100,000 lunchboxes, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and 150,000 Crest 3D White Professional Effects Whitestrips Kits.