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Amazon's 2016 holiday toy list reveals most sought-after toys of the season

The list includes 1,070 popular items

Photo (c) Rido - Fotolia
Halloween hasn’t yet arrived, but many consumers have already begun their holiday shopping. With consumers kicking off their holiday shopping early, the National Retail Federation (NRF) predicts retailers will see a 3.6% increase in holiday sales this year.

Shoppers with children to buy for this holiday season may be struggling to figure out what toys kids are into this year. To keep grown-ups from having to take a blind guess, Amazon has released its fourth annual Holiday Toy List.

This year’s list includes more than 1,000 items in the categories of tech, STEM, and DIY. It also features a few new categories, such as Mini Madness -- a category which aligns with the current trend of mini figures.

"With our curated Holiday Toy List, customers shopping for toys and games on have the convenience of knowing what the top picks of 2016 are and they have access to customer reviews, expanded search features and fast free shipping options," said Mike Strauch, Country Manager for

"All of these benefits save our customers valuable time during the busy holiday season."

Kid picks

Secure your position as the "Cool Aunt" or "Best Grandma" by selecting a toy from Amazon’s collection of kid picks. Here are a few of the toys kids are clamoring for this year:

Parent picks

Learning toys are as popular as ever with parents this year, but kids may be just as happy to unwrap these toys:

Top 100

Amazon’s top picks include a three-story house with a built-in garage and swimming pool for Barbie and a rideable version of Thomas the Tank Engine.

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