In a post on its website published the day after Christmas, Amazon said broke holiday sales records once again.
This year, customers across the globe ordered more items on its site than ever before. The e-commerce giant had the same news to report about its holiday sales last year.
In this year’s announcement, Amazon said its Alexa-enabled Echo smart speakers were among its top sellers this holiday season. Other best-sellers included the Fire TV Stick 4K with Alexa Voice Remote.
The company said consumers used Alexa to listen to “hundreds of millions more hours of music this holiday season compared to last holiday season.” Amazon’s digital assistant was also instructed to turn on holiday lights “tens of millions of times.”
Customers also used Alexa to help them create cocktails. Amazon said Alexa helped make “hundreds of thousands of cocktails this holiday season — with eggnog and Moscow Mule being the most requested drinks.”
In the toy category, some of Amazon’s best-sellers included LOL Surprise! dolls in the Glam Glitter series and Nerf N-Strike Elite Strongarm Blaster. Carhartt clothing and accessories were top-sellers in the fashion category, and Bose QuietComfort Wireless Headphones were popular purchases in the electronics category.
Amazon didn’t share any specific numbers on its holiday sales, but dubbed this season its “best yet.” The company said it added “tens of millions” of people who signed up for Prime memberships, both for paid memberships and free trials.
More than a billion items shipped for free during the holiday period, Amazon said. The company also noted that the online stores of smaller and medium-sized businesses made up more than 50 percent of Amazon’s sales leading up to Christmas.
“We look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019. We are thrilled that in the U.S. alone, more than one billion items shipped for free this holiday with Prime,” said Jeff Wilke, CEO Worldwide Consumer.
The news of Amazon’s record-breaking holiday sales comes the same week Mastercard put out a report showing an increase in e-commerce sales this year.
Online sales rose 19.1 percent over last year, according to the credit company. Holiday sales in general rose 5.1 percent this year to $850 billion -- the biggest increase since 2012.
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