Before you know it, streaming TV is going to be just like cable TV and over-the-air TV used to be. For many of us who signed up for Netflix, Prime, HBO, etc., we loved the ad-free landscape – something we could qualify as a reason to cut the cord.
In the battle against traditional TV, Disney+, Netflix, and Max have expanded into the ad-supported arena. Now, we can add Amazon Prime Video to that list, too.
Amazon has announced that starting next year, Prime members will begin to see “limited advertisements.”
Amazon says that the extra revenue will allow it to continue to invest in “compelling content and keep increasing that investment over a long period of time.” And it has certainly made a considerable investment with Thursday Night Football and one of the most expensive series of all time, “The Lord of the Rings.”
The upside: the cost of Prime memberships won’t go up
The trade-off may be that for some “limited ads,” Prime members won't be seeing a price jump in the membership fee, Amazon vows. However, if you don't want ads, then you’ll be paying Amazon $2.99 more a month.
“We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like,” the company said regarding how things will roll out.