Amazon reveals what shoppers can expect on Prime Day

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One expert offers tips for parents who will be shopping during the annual event

The countdown is officially on for Amazon Prime Day 2022. When it launches this coming Tuesday, July 12, the online retail giant says Prime members will be able to take advantage of exclusive offers on a wide range of products from larger brands and small businesses alike.

Some of the bigger deals start at home with Amazon’s own products, particularly its Fire-branded products. The company told ConsumerAffairs that it will be offering the lowest price ever for Fire TV smart TVs, including lightning deals for a $49.99 Insignia 32-inch Smart HD Fire TV (72% off), and a $99.99 Amazon Fire TV 50-inch 4K UHD Smart TV (79% off). 

Drilling down to specific categories, here are some other deals Prime shoppers will find:

Beauty and Wellness: Save up to 50% on select products from Oribe and Sunday Riley; 30% on Drybar and KORA Organics by Miranda Kerr; up to 20% on Goop, and PATTERN Beauty by Tracee Ellis Ross. For those who’d like to flesh out their family tree a bit, 23andMe Health + Ancestry Personal Genetic Service Kits will be available at half off. 

Electronics: Save up to 50% on select headphones from Beats, Sony, and JBL. Consumers can also save 30% on e-bikes, Segways, and scooters.

Fashion: Save up to 40% on select styles from Levi’s and baby apparel from Burt’s Bees and HonestBaby. Shoppers can also get up to 30% off on styles from Amazon Essentials, Champion, Ray-Ban, and Oakley.

Home & Kitchen: Consumers can save up to 50% on select products from Keurig, up to 45% on SharkNinja and Casper, up to 40% on the iRobot Roomba and products from SodaStream; and as much as 30% on Vitamix blenders.

Pets: Pet owners can get up to 30% off the price of pet essentials from Amazon brands, including Amazon Basics, Kitzy, Wag, and Wonder Bound.

Spotlight on parents

Trying to second-guess what a child wants for a Christmas present is far from easy, but Prime members who have a good idea can get ahead of the holiday shopping season and save some considerable hay on toys. Here's a sample:

  • Forty percent off select American Girl dolls
  • Up to 30% off on select toys from Fisher-Price and Mattel, including Barbie and Hot Wheels.
  • Up to 30% off on select LEGO sets.

Parents with school-aged children will be able to take advantage of Prime Day deals too. For college students, savings of up to 45% are available on dorm room essentials. For elementary students and high schoolers, deals include 30% off select backpacks, 30% off school supplies from Elmer’s, Sharpie, and Pilot, and 25% off select laptops, monitors, and desktops from HP, Dell, and Microsoft. 

How to save more

While Amazon doesn’t give its secrets away, Haley Jena at What To Expect told ConsumerAffairs that there are some tips and tricks that soon-to-be parents can employ to get even better deals. Here are her suggestions:

Create a registry on Amazon with your Prime Account to score a completion discount and compare. Users who sign up for baby registries can get a 15% discount on gear they need around the time of their baby’s due date. The registry needs to be active for two weeks, but you can compare the discounts you see on Prime Day to the completion discount to see whether it’s worth buying items on Prime Day or waiting for your completion discount.

Watch out for fake reviews. How does someone separate the real comments from the fake ones? Jena said reviews with images are more reliable and that consumers should look for the “Verified Purchase” stamp on the review.

Add products to your cart or wishlist to snag items fast and get deal notifications before Prime Day. Jena said consumers can avoid possible inventory shortages by turning on notifications for when items on someone’s wish list go on sale.

Check out Amazon Warehouse for deeply discounted products that have been returned or refurbished. When someone returns an item to Amazon, it doesn’t always mean that the product is broken – oftentimes, it’s just something that didn’t fit or the buyer decided they didn’t need it. The upside of that for consumers is that the retailer can’t really sell it as “new,” so the company will likely repackage it and sell it at a discounted price.

“Each product is thoroughly tested by Amazon return specialists to make sure it’s working properly during a 20-point inspection,” Jena said. “Just remember that some items, like car seats, breast pumps and cribs shouldn’t be bought secondhand for safety reasons.”

Look for CPSC approval when it’s relevant. Parents who are looking to buy something for a baby or toddler would be wise to check if a product has been recalled by the U.S. Consumer Product Safety Commission (CPSC) to make sure it's safe. You can also find more information about recalls, including certain items for infants and babies, on ConsumerAffairs.

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