Today, Amazon publicly launched its children’s book subscription service “Prime Book Box.” The service was initially introduced in May, but at the time it was only available to customers with an invitation.
For $22.99 per box, Prime members can receive either four board books for children two years old and younger or two picture books or novels for older children every one, two, or three months (with the option to skip a box at any time).
The selection of books that Prime members receive are curated by Amazon Books editors, who handpick books for the selected age range. The books range from classics to “hidden gems,” and are tailored to the reader’s age range of “Baby-2,” “3-5,” “6-8,” or “9-12.”
Amazon says it even makes sure not to send titles that the subscriber already has at home that were purchased through Amazon. Parents can also preview the selection of books and swap out certain books for others by logging on to the Book Box site.
Up to 35 percent off list price
“As a mom who’s spent over 20 years reading and reviewing children’s books, the best part of my job is sharing a love of reading with kids and their families,” said Seira Wilson, Senior Editor, Amazon Books, in a statement.
“Over the past few months, it’s been both exciting and rewarding to hear that Prime Book Box is encouraging kids to spend more time reading. Now that Prime Book Box is available to all U.S. Prime members, I hope we can inspire even more children to discover a love of reading that will last a lifetime.”
The $23 price tag for the service is about 35 percent less than the price of buying children’s books at normal price, says Amazon.
The service is available to all Prime members in the U.S. starting today.