An estimated 85% of American Prime members are planning to at least see what Amazon has in store, and the company is making every single look-see worth the effort. Starting June 21 every $1 a shopper spends on eligible small business products will get them an opportunity to win a cornucopia of prizes, including tickets to Super Bowl LVII and VIP passes to music experiences in Los Angeles and Las Vegas.
Sneak peeks
Amazon isn’t showing all its Prime deal cards yet, but it is letting members get in on some early deals on its own products and a smattering of others. Beginning Tuesday, June 21, it’s letting Prime members take advantage of members-only deals like up to 55% off select Amazon devices and up to 50% off Fire TVs. Pre-Prime Day deals also include the Apple Watch, iRobot Roomba, and Apple AirPods Pro. The best pre-Prime Day deal ConsumerAffairs found was the Toshiba 75-inch M550-Series 4K UHD Smart Fire TV, priced 50% off its regular $699.99 price tag.
BlackFriday.com has been tracking Prime Day deals for some time now, and if Amazon gives shoppers what they’re looking for, then there should be some great deals on fashion, home decor, cleaning supplies, and electronics like computers and headphones.
How to play Prime Day to your advantage
While Amazon might own the trademark on Prime Day, its competition is ponying up to take advantage of all shoppers during those two days, too. BlackFriday.com said that Walmart and Target are just two of the major retailers that tend to host major sales during this same time period. In Walmart's situation, Business Insider says the company is likely to try to take advantage by offering deals starting a day earlier and lasting a day longer.
If you’re looking for some ideas that might lead to good deals, keep these in mind:
Shop everything summer. Consumers might want to consider this time as if it were Black Friday in July, and look for deals on seasonal products like summer toys, apparel, and outdoor essentials.
Know that some things won't change. “Amazon's own products are often marked down to half their price (or more) during Prime Day and Black Friday,” BlackFriday.com’s Mackenzie Shand said. “If you see savings of 50% off or more on Echo smart speakers, Fire TV and Ring products, we suggest adding them to cart – unless you want to wait until November.”