Amazon and IMDb, a site the online retailer has owned since 1998, have officially launched a free streaming video channel that will be available in the U.S. on the IMDb website and Amazon Fire TV devices.
IMDb Freedive currently offers a selection af around 130 movies and 29 TV titles, but Amazon plans to continually expand the selection and rotate out content. IMDb said the service will soon be “available more widely, including on IMDb’s leading mobile apps.”
"Customers already rely on IMDb to discover movies and TV shows and decide what to watch," IMDb CEO Col Needham said in a statement. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps."
A few movies users can watch for free through the platform include "Awakenings," "Monster," "The Illusionist," "The Last Samurai" and "True Romance." Some of the TV shows currently available include "The Bachelor," "Fringe," "Heroes" and "Without a Trace."
Since the service is ad-supported, it doesn’t require a subscription. Freedive joins other ad-supported video on-demand services, including The Roku Channel, Tubi, Vudu, YouTube, and PopcornFlix.
The addition of IMDb Freedive to the growing lineup of streaming options comes on the heels of a recent IAB study showing that 73 percent of adults who typically watch streaming over-the-top (OTT) video say they watch ad-supported OTT video.