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Amazon confirms Prime Day event to begin October 13

The online retailer is offering deals on millions of products and supporting businesses impacted by the pandemic

Photo (c) AdrianHancu - Getty Images
As rumored, Amazon’s Prime Day 2020 returns October 13 and 14. And, not unlike any of the previous Prime Days, this one is loaded with consumer temptations in categories like toys, TVs, electronics, fashion, home, and, of course, Amazon devices.

Amazon says it’s collected more than a million deals to offer shoppers, including brand-specific items from adidas, Coleman, Under Armour, Keurig, Lacoste, and Panasonic.

Get a head start on the bargains

Prime Day has become more like Prime 15 Days because of the carrots the retailer started dangling on Tuesday. Below is a list of some deals shoppers can expect to see. (*All deals are accurate at the time of publishing but are subject to change.)

  • Amazon Devices: Shoppers can buy two Echo Dot devices for $39.98 and Fire TV Recast for $129.99 so people can store up to 75 hours of programming. There’s also a deal on smart home security with Amazon’s Blink Mini indoor cameras, which will be discounted to $24.99 per unit.

  • Amazon Music: Amazon is still woefully behind Spotify in the number of paid subscribers, but it’s not giving up yet. For just 99 cents, Prime members who haven’t yet tried Amazon Music Unlimited (being a new subscriber is key, apparently) can get four free months of the premium, ad-free streaming tier.

  • Audible: Book lovers who like taking their books on the go in audio form can save $50 on a year of Audible Premium Plus.

  • Kindle Unlimited: New customers to Kindle Unlimited save 50 percent off a 6-month subscription.

  • Amazon Fashion: The newest niche Amazon is shooting for is high fashion, so it’s no surprise that it’s rolling out some larger deals here. Fashion lovers can save up to 30 percent on select Vineyard Vines clothing for men, up to 15 percent on select fall fashion from Shopbop, and up to 30 percent on select styles from Calvin Klein.

  • Home: Deals include up to 20 percent or more off on furniture brands like Lane Home Furnishings, Walker Edison Furniture Company, and Nathan James. 

  • Tools: If Dad likes playing handyman, Mrs. Claus can get a head start on Christmas by saving up to 20 percent on select DEWALT saws and drills and up to 15 percent on select DEWALT impact driver and drill combo Kits.

  • Toys: Parents who like the “green” approach to life can save up to 30 percent on select toys from Green Toys.

Alexa, how do I pay for all of this?

Being the crafty retailer that it is, Amazon knows that a little extra grease won’t hurt; it’s offering a $100 gift card for consumers who sign up and are approved for the Amazon Prime Rewards Visa Signature Card.. 

Prime member Echo Dot users can find daily deals by asking “Alexa, what are my Prime Day deals?” As a bonus, effectively immediately and lasting a limited time, new Prime members who sign up using the Echo Dot can get a $5 Amazon credit simply by saying, “Alexa, sign me up for Prime.”

Amazon is also taking a QVC-ish angle with Amazon Live. Pitching everything from kitchen appliances to fashion wear, the hosted Amazon Live stream will show off products and take advantage of special deals the instant they go live. To watch, visit Amazon’s site here and via the Amazon Shopping app on Fire TV.

Prime Day 2020 also has a kind gesture to all the small businesses who pushed forward through COVID-19. In support of those efforts, Amazon is investing an additional $100 million in special Prime Day and holiday promotional programs by offering a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store.

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