Amazon Anywhere will let you buy physical products from games or apps

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Consumers won’t have to close out of apps to make purchases

Amazon is merging how consumers shop and play with the launch of Amazon Anywhere. 

The new technology will allow users to buy products – like sweatshirts, pillows, t-shirts, or other merchandise – directly from games they’re playing or apps they have open. 

“Whether you’re playing video games or using your favorite mobile app, Amazon is extending the fun within virtual worlds and interactive digital environments with a new immersive shopping experience called Amazon Anywhere,” wrote Steve Downer, vice president of consumer electronics at Amazon. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app.” 

Expanding the Amazon shopping experience

Amazon announced that this new shopping feature will roll out with Peridot, an augmented reality game from the creators of Pokemon Go. The game is currently available for both Apple and Android users, and it involves caring for a virtual pet. 

With Amazon Anywhere, players will be able to purchase Peridot merchandise without having to pause their game. The first step is linking your Amazon account to the game, which will take with it all of your account’s saved payment options and delivery addresses.

Shoppers will see a full range of sizes and colors, a selection of images for each of the products, and the Amazon Prime availability and estimated delivery date – similar to shopping on the traditional Amazon site or app. 

Once the selections are made, users simply tap “buy,” and the purchase is complete. At that point, you can go right back to playing your game, and your order details will be located in the Amazon app or on the Amazon website at any time. 

Some of the current merchandise offerings include phone accessories, throw pillows, sweatshirts, and t-shirts, all featuring artwork and characters from the Peridot game. 

“We’re creating a new landscape for shoppable entertainment and digital experiences while continuing to meet our customers where they are, with the products they love,” Downer said. “Most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, with no easy path to purchase physical products. We want to change that.” 

Currently, Amazon Anywhere is sending out invitations to creators and developers of virtual worlds to link their apps and games to the shopping platform. Creators who are interested in being included can access more information here

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