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Amazon announces Prime Day device deals

The company says it will mark down prices on its gadgets, in-house brands, and more than a million other items

Photo (c) jetcityimage - Getty Images
In a sneak preview released Friday, Amazon revealed what will be on sale during its 48-hour Prime Day sales extravaganza. The e-commerce giant said it will be slashing prices on many of its own devices and in-house brands during the event, which is set to kick off Monday. 

An Amazon Echo will cost $49.99, which is half off its normal price of $99.99. Consumers who don’t want to wait until Monday to purchase an Echo will find that the device is already selling for $69.99 ahead of Prime Day.

A Fire TV Stick 4K will cost $25 starting Monday, and the Fire TV Cube will drop to $69.99 -- $50 less than its current price of $119.99. Amazon is also cutting the price of its Fire tablets. The Fire HD 10 will cost $99.99, which is $50 less than its current price of $149.99. 

Prime members will also be able to save on Amazon’s Fire and Kindle tablets. Fire tablets will start at $30, the new Kindle Paperwhite will be listed for up to $50 off, and the latest Kindle will go for $50 -- $30 less than its normal price of $80.

Big savings on electronics

In addition to reducing prices on its own gadgets, Amazon is rolling out deals on electronics from other companies. In a press release, Amazon said consumers can save on the following electronics during Prime Day: 

  • Save up to 50% on Select Sony LED Smart TVs.

  • Save big on Samsung QLED 65-inch TV. 

  • Save up to 50% on select PC gaming laptops, desktops, monitors, components, and accessories. 

  • Save $120 on Portal from Facebook with Alexa Built-in, just $79. 

  • Save on select productivity monitors, accessories and networking products. 

  • Save on select Chromebooks. 

  • Save up to 50% on select PC streaming equipment. 

  • Save $50 on the all-new ecobee Smart Thermostat with Alexa built-in, just $199. 

  • Save 30% on connected home devices. 

  • Save big on select SanDisk and WD storage and memory products. 

  • Save 30% on select Phone Cases and Accessories. 

  • Save up to 40% on headphones from top brands.

Amazon announced last week that Prime members who spend $10 at Whole Foods will get a $10 Amazon credit that can be used during Prime Day. Beginning Saturday, those with an Alexa-equipped device can ask “What are my deals” to find top deals and get early discounts on “select” deals.  

Amazon says prices on more than a million items will be reduced during its fifth annual Prime Day event.

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