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Amazon announces home buying program with buyer benefits

The e-commerce giant has teamed up with Realogy for a service that gives buyers home services and devices at closing

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Amazon has launched a new real estate venture in partnership with Realogy, which owns Century 21 and Coldwell Banker. 

Home buyers who use the new service, dubbed TurnKey, will be connected with a real-estate agent from one of the two firms. In exchange for using the service, buyers will get up to $5,000 in Amazon services and devices when they close on their new home. 

The devices Amazon will throw in include the Echo voice assistant, Ring video doorbell, and smart light bulbs. Installation will be taken care of by Amazon-vetted professionals. Examples of home services that Amazon is offering buyers include deep cleaning, repairs, or furniture assembly. 

Amazon says the value of home services and devices it will offer depends on the value of the newly purchased home. The full $5,000 would be given to buyers who purchased a home that cost $700,000 or more. 

Experienced realtors

Realogy says it has set a high bar for agents to qualify to participate in the TurnKey program; just 11 percent of its eligible agents have met its criteria for working with clients referred by Amazon. 

"Realogy and our brands are always looking for ways to give consumers an awesome homebuying experience with a terrific real estate agent, and today's launch of TurnKey is a big part of that continued strategy," Ryan M. Schneider, Realogy's chief executive officer and president, said in a statement. 

"Realogy's great affiliated agents serve their clients during one of the most important moments in their lives, and Amazon's services and products can transform that moment to make it rewarding in a way no one ever has before.”

The service is available in 15 major markets, including San Francisco, Washington, D.C., Chicago, and Los Angeles.

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