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Amazon announces dates and early deals for Prime Day 2021 event

The online retailer is offering special incentives to help out small businesses

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Photo (c) Daria Nipot - Getty Images
It’s Prime Time! Amazon has announced the details for Prime Day 2021. The company is shining a bright light on the number of deals it will offer, and it also has a special perk for shoppers who buy from the retailer’s small business sellers.

Now in its sixth year, the two-day shopping extravaganza will happen on June 21 and June 22. It will offer Prime members over 2 million deals across every category — automotive, cosmetics, electronics, fashion, electronics, home décor, toys, and more.

Can’t wait until June 21?

If the anticipation of getting in on a good deal is too much to ask, Amazon does have some specials it can throw your way for now.

Early deals started being offered on Wednesday from top brands like LEGO, Mattel, BLACK+DECKER, and Le Creuset. The online retailer is also offering what it says is its best deal ever from Amazon Music, which will allow Prime members who have never tried the service to get four months free.

Here’s a quick highlight of what shoppers can buy before Prime Day officially begins:

Electronics: Save on JBL Headphones.

Toys: Save on select toys and games from LEGO, Hasbro, Barbie, Fisher-Price, Radio Flyer, and Paw Patrol.

Kitchen: Parrotheads and beach bums can save on select Margaritaville blenders, 25% on select GoWise air fryers, and up to 30% on Le Creuset cast iron and stoneware products.

Home: Select furniture, rugs, home décor, and artwork are on sale, as well as robotic vacuums from Shark and Bissel and air purifiers from Levoit and Toshiba.

Pet Products: Save up to 20% off PetSafe Feeders and up to 19% off PetSafe Easy Walk Harnesses.

Home Improvement: Maybe as an easy way to check that Father’s Day gift off your to-do list, Amazon is offering deals on select DEWALT 20-Volt MAX tools and the Z GRILLS Wood Pellet Grill and Smoker. 

Books: Amazon wouldn’t be Amazon without books, and customers can enjoy deals and discounts on select Kindle books. For book lovers who also like their books in audio form, Prime members can save over 50% on the first four months of Audible Premium Plus, at $6.95 a month.

Prime Gaming: While online gaming might not be on your list of fun things to do, it certainly is for some 41.5 million Prime Gaming users in the U.S. For a limited time, Prime members can immerse themselves — for free — in Battlefield 4, plus free games and in-game content for games like Valorant, Rainbow Six Siege, and Apex Legends. 

If you’re feeling left out because you’re not a Prime member, no sweat. Anyone can join Prime or start a 30-day free trial to participate in the event. 

$10 for you and $10 for...

If you’ve seen any of Amazon’s recent TV commercials, it’s no surprise that the company is solidly behind the hundreds of thousands who are trying to incubate their own business on the company’s main platform or through Amazon Handmade or Amazon Launchpad. 

Starting on Monday, June 7, and lasting through Sunday, June 20, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on select small business products from local Black-owned, woman-owned, military family-owned, and other small businesses.

To make it easy for customers to support small businesses this Prime Day, Amazon has curated collections to connect customers with its small business partners at amazon.com/supportsmall.

As part of the Spend $10, Get $10 promotion, Amazon Prime Rewards Visa Card and Amazon Prime Store Card holders with an eligible Prime membership will earn 10% back in rewards on select small business purchases. 

Prime Day = more job opportunities

In order for Amazon to make good on fulfilling all the orders it anticipates it will get during Prime Day, it’s hiring 75,000 people for its fulfillment and transportation networks. To compete with its peers like Walmart and Costco, it’s also increasing its average starting pay. The company is now offering starting wages of over $17 per hour, plus health benefits and sign-on bonuses of up to $1,000 in many locations.

The locations with the most open roles include Arizona, California, Colorado, Georgia, Illinois, Kentucky, Maryland, Michigan, Minnesota, New Jersey, Pennsylvania, Tennessee, Washington, and Wisconsin.

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