PhotoALEX Toys of new Jersey is recalling about 91,000 ALEX Jr. Baby Builder, First Pops and First Snaps.


Small parts of the plastic toy building sets can detach, posing a choking hazard to young children.


There have been 22 reports of the ends of small parts detaching from the building sets. No injuries have been reported.


This recall involves three ALEX Jr. branded sets of infant building toys: the Baby Builder, model 1982, First Pops, model 1981P and the First Snaps, model 1981S produced prior to November 2010.


The sets include an assortment of plastic shapes in bright colors. The pieces are designed to be pulled, pushed, snapped and twisted and come in stackable plastic jars. They were sold in sets of 14 and 26 pieces.


The recalled First Snaps sets’ containers have the following batch codes, on a sticker above the UPC code on the container:



























The toy sets, manufactured in China, were sold at Barnes & Noble and Land of Nod and online at The Baby Builders were sold from December 2009, through June 2016, for about $28; First Pops ere sold from March 2009, through June 2016, for about $18, and First Snaps were sold from March 2009, through October 2010, for about $18.


What to do


Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.


Consumers may Contact ALEX toll-free at 844-310-6691 anytime or online at and click on the “Recall Information” link beneath the carousel for more information.




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