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SmartFinancial is an insurance comparison website. The company’s search engine lets you look for just about any coverage you might need, including home insurance, auto insurance, life insurance, health insurance, Medicare Supplement Insurance, rental insurance and commercial insurance.


SmartFinancial is a search engine for insurance rates. It can find and compare the best prices for your needs in any state. It covers a variety of insurance types, including home, auto, medical and life insurance.


  • Educational resources
  • Free to use
  • Quick and streamlined process


  • Requires working with other providers
  • Doesn’t have an online application

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What is SmartFinancial?

SmartFinancial aims to streamline and simplify the process of purchasing insurance policies. The website acts as an insurance search engine, gathering quotes from several insurance providers to compare. All you have to do is answer a few questions on a straightforward application, and SmartFinancial finds you the information that you need.

If you'd rather talk to a person in real time about your options, the company has a team of trained Insurance concierges to help you over the phone. This service is a bonus you don't often see with digitally focused businesses, and the added personalization makes SmartFinancial a viable choice for a wider variety of people.

Once you've found a policy you like, you can buy online, over the phone or in person through the insurance provider.

The website offers educational resources for anyone who wants to learn more about insurance. Topics include finding affordable auto insurance, selecting health plans and choosing insurance for new business owners. These articles can help you tackle tough issues, such as what to do if you can't afford your month's rent or how to determine whether your life insurance covers COVID-19.

How does SmartFinancial work?

SmartFinancial helps you find the insurance provider that best suits your needs. You start the application process by answering some questions, which establishes the type of insurance you need.

The website then searches through more than 200 insurance companies to deliver real-time options that match your ideal coverage. It also searches for available discounts. The entire process can take as few as three minutes.

SmartFinancial is not an insurance underwriter and doesn't allow you to apply directly from its website. Instead, it connects you to insurance companies that match your needs. It links you to each company's website so you can connect with an agent to complete the process.

Overall, SmartFinancial is a great starting point to find the best insurance policy for you because it takes all the legwork out of searching for rates.

SmartFinancial insurance costs

SmartFinancial’s search engine is free to use. The company partners with many insurance providers, including Liberty Mutual, Nationwide and Blue Cross Blue Shield. This partnership is how SmartFinancial makes money. The company earns money for every lead it generates for an insurance provider. All educational articles are free for anyone to access.

SmartFinancial FAQ

Does SmartFinancial use Zelle?
SmartFinancial does not use Zelle. Since the company is not an insurance provider and is free to use, there is no payment of any kind involved with SmartFinancial.
Where is SmartFinancial available?
SmartFinancial is available across the United States. It offers insurance quotes for all 50 states and Washington, D.C.
What types of insurance does SmartFinancial offer?
SmartFinancial itself does not offer insurance. Instead, it helps you search for insurance providers that fit your needs. SmartFinancial can search for several types of insurance. This includes auto, home, life, health and rental insurance.
Is SmartFinancial safe?
SmartFinancial is safe to use. Its website promises that your information is safe and secure.

Is SmartFinancial legit?

SmartFinancial is a legitimate website that offers those looking for insurance a streamlined way to search for quotes. Its partners include several major insurance corporations, so you can be assured of quality coverage. SmartFinancial saves you many hours of researching on your own, and we recommend it to anyone searching for quality coverage.

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