Blue Apron

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Consumer Complaints and Reviews

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Satisfaction Rating

The meals arrived a day late, not a huge deal. They were fresh, interesting recipes that were fun to try. However, and this is a big deal, there is nothing in the prepackaged meals that you cannot find at Kroger or Meijer for much less expense. So economically it is not doable unless you find that your shopping time is worth the excessive expense. And finally, that whole "try Blue Apron with our 30 dollar coupon" bit is a scam. By the time you receive the discounted offer, the next order is already "in process". So you will be billed full price for the second order regardless if you want it or not.

I really do not want it, but as promised they charged my card the day after I cancelled my subscription anyway. So, if are are thinking if trying a meal delivery service, try someone else. This company has to use tricks to maximize profits which is very telling of their retainment rate. Not good. Some additional information you may find helpful is that the directions for the meals are needlessly tedious and confusing. If you do try the service, read thru all the directions first and do the steps in a logical sequence instead of the ridiculous way they present it.

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Good food, bad shipping and delivery systems. I rarely had an issue with Blue Apron's food both in terms of quality or detail. Their downfall and ultimate weakness is their delivery system. For example, my deliveries are scheduled for Tuesdays. So if there is a delay, you have no notice. My latest issue with the delivery system is a 4 going on 5 day delay with no food in sight. You plan on three meals on a given day and then it does not arrive. Then no notice, a second day passes, a third, a fourth- then you get angry. Seriously? How about an e-mail or call- very poor customer service. I'm very disappointed in Blue Apron. No resolution and I still don't have my food. Will this business survive? I'm done.

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I cook all my meals and I'm always trying new recipes. I normally spend a lot of time at various markets, including ethnic markets, looking for obscure ingredients. I decided to try Blue Apron only because they kept sending me coupons and my curiosity was piqued. I tried it for 5 weeks and really enjoyed my experience, but ultimately decided it wasn't for me. This is what I loved: the recipes were simple but delicious, I was introduced to a few new products, the recipes came with clear instructions and great photographs of the ingredients and cooking steps, everything was fresh, and there was no wasted food because they only send you what you need. I really enjoyed getting my box of goodies once a week.

This is why I cancelled my account after 5 weeks: (1) I found that the side dishes were usually rice, potatoes, or whole grains. Although all of these are great choices, it got boring week after week after week. I ate more potatoes during the 5 weeks with Blue Apron than I have in the past year cooking my own meals. (2) I watch calories and each Blue Apron meal was anywhere from 600 to 870 calories. That's insane for one meal. (3) I wasn't crazy about all the packaging waste: the baggies, the little plastic bottles, the ice packs, etc. I recycled what I could but most ended up in the trash. Perhaps Blue Apron could arrange for the driver to pick up last week's packaging when delivering the current box? The ice packs, the insulation, and boxes could easily be reused without posing any sanitary issues.

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Missing ingredients - I purchased a Groupon for 3 2-person meals from Blue Apron. I went ahead & set up my account & unfortunately was forced to sign up for a subscription & even give them my credit card even though I had only purchased a Groupon for one shipment of meals. As long as you remember to cancel your subscription before they begin billing you for your next shipment, you won't be charged anything more so I guess I was okay with that. The shipment arrived to us and everything was well packaged & stayed cold even though the box had been sitting on our porch for a while because we weren't home.

We were so excited to make all 3 recipes, but as I began going through all the items (and there is a lot included since all 3 meals get shipped at the same time) I realized I was missing what they call "knick-knacks" for one of our recipes. Depending on the recipe, this could be a big or little deal, but unfortunately for us the recipe was an Asian recipe with several different sauces & flavorings that most people would not have on hand or be able to easily find in a grocery store (plus the whole point of the service is that ingredients get sent directly to your house & you don't have to make a trip to the store). I thought, no big deal, I'll contact them & I'm sure they'll send out the missing ingredients pretty quickly.

I contacted them through the email their website suggested & I simply received an "I'm so sorry" email with absolutely no solution offered. So I tried calling their customer service line because surely that is not how they handle their customer issues, but to my surprise & frustration, that is exactly what I was told once again. Basically, if I had kept my subscription, I was told they would credit me back for that individual recipe & add it to my next subscription. This seems like an acceptable solution, but that still means that I cannot make the recipe I ordered or have to chase down the ingredients myself.

Since I canceled my subscription because I was just looking to try the service out, they literally could not offer me a single solution to them leaving out ingredients. I'm very surprised because it seemed like a really great service if you're able to afford it. That's another thing - it's $60 for 3 2-person meals so it's not cheap which is another reason I was so surprised by their aloof customer service approach. Needless to say, I'm glad I canceled my subscription because I am highly dissatisfied with the customer service I received.

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I ordered the first delivery with Blue Apron with a Groupon Discount. I received the food on Wednesday and decided to cancel on Thursday due to the long prep time and expense of Blue Apron service. Even though I have cancelled 6 days prior to the next scheduled delivery, I am stuck paying another $60.00 for meals that I do not want because the "order had already been processed". How is that even possible? I barely had enough time to evaluate one meal before they "processed" my next order. Quite unfair that I cannot cancel 6 days ahead of delivery. Very deceptive practice. I am very unhappy with this experience.

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I tried Blue Apron on the Family option. It was limited in the selection, but I figured it was a good time to try something we normally wouldn't eat. Ingredients were fresh, better than grocery store. No oils come, so you need to have those on hand, especially olive oil. I was missing the garlic paste needed for one of the recipes. Although the meals were delicious, I don't know if the cost is worth it. For a family on a budget, I don't think this is the way to go unless you have an unlimited supply of coupons/discounts each week. If you read through the recipe first, you can usually shave some time off the preparation by rearranging the order. I suppose that would only apply if you often cook in the kitchen.

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We were ready to change up our dinner options and had seen any advertisements for Blue Apron, so we thought we would give it a try. I went on the site, made an account, give them my credit card number, and ordered my first meal! I am a planner. I am one of those people that does all my grocery shopping on the weekend because my weeks are so busy I want to have everything ready so I can serve my family healthy dinners. It was very nice to not have to go to the grocery store last weekend, because I "knew" my Blue Apron order would be coming on Wednesday. I came home from work expecting to see a box of fresh food, but there was no box. The food never did arrive and now I am stuck choosing take out or finding time to go to the grocery store which usually means about 11 PM. I'm very disappointed and won't try this option again.

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I just completed a 1/2 off trial with Blue Apron and was impressed with their offering. Neatly packaged, fresh ingredients and I cooked the meals in 30 minutes every time. I really liked the recipes and have been exposed to different grains (couscous, fregola, etc.) and techniques that I would not have if I relied on internet recipes. What really impressed me is the quality of the ingredients. Even the jasmine rice is of top quality and I'm from Asia, I know my rice.

Unfortunately, I had to cancel after doing some financial planning and realizing that I have the time and may save money buying the ingredients on my own. I learned a lot however and will be remaking the few recipes they sent me and the additional free ones as a bonus. Customer service (I used online chat) was incredibly helpful with cancellation - everything was done over the internet in less than 5 mins. Hopefully, I'll resubscribe at some point in the future.

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Unlike many typical users of Blue Apron, I am a cook. I enjoy cooking and have no problem sourcing ingredients or following a recipe. I am however a single father. The amount of time this service has saved me from figuring out meals and shopping for them is more than worth the price, which is less than it would be if I went out to dinner or ordered take out. The meals I've received have been novel and current. The ingredients are fresh and the recipes are very easy to follow. I love this service!!!

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Terrible customer service. I really liked the idea of this subscription however the service is not vegetarian friendly. I had my first week and was good but when I looked at the meals for the 2nd week there were only 3 vegetarian options and 2 of them I didn't like. The site only offers 3 vegetarian meals so I didn't have any alternatives to choose from. I emailed Blue Apron about this and they told me that they would not refund me and if I didn't like the food I could give it away. I was shocked that this was their response. I was going to cancel the service but look back later to see if more vegetarian options had been added and then reinstate my account. The customer service was so bad that I will not be doing that. They'd rather lose a customer than refund $60. Very very bad customer service, definitely would not recommend to anyone.

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I purchased a Groupon coupon for one weeks service. They force you to sign up for ongoing services but assure you that you can cancel at any time. They charged my account for an extra week even though I submitted my cancellation notice by the required due date. They could not be reached on the phone and did not respond to my email. Really poor customer service and I do not recommend them.

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I decided to try Blue Apron for the first time recently. I made plans with my girlfriend to celebrate Valentine's Day by cooking with Blue Apron. We made the plan two weeks ago, and we've been so excited for the fun night ever since. My delivery was supposed to come yesterday, and it did not. I received a message from Blue Apron support last night saying that I could "rest assured that it would come today". I just went to the shipping company's website to track my delivery, and there was a message that said "the parcel is damaged and will be discarded". I called the courier to follow up, and they say that this information was true and that this package would not be delivered.

I opened my Blue Apron account and arranged for this order nearly two weeks ago! I arranged an entire special evening around this and now my whole plan is ruined because of this mess with little time to fix anything. Even worse, I didn't get any communication at all from Blue Apron telling me that my order was at risk of not being delivered. If I hadn't followed up with the shipping company, I may not have ever even found this out!

I contacted Blue Apron support and asked them to do whatever they could to get me a replacement shipment in time to salvage my nice plan for this evening, and all they said they were only able to offer me was a refund on my order and the opportunity to re-schedule it for 5 days from now. After I continued to express how disappointed I was, they at least offered to cover the cost of my next order. I would have hoped this company would have a bit more sympathy for the fact that I entrusted them with this special day, ordered the delivery to arrive the day before just in case anything went wrong, and yet they still managed to mess this up for me. On top of that, they showed such little effort to make me feel better.

Finally, I was speaking with a manager and when I asked to speak with someone in charge of their customer service to share my experience, I was told no one was available. The lesson is: Avoid trusting this service to deliver in the clutch and don't expect them to make much of an effort to make up for their mistakes if anything goes wrong.

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We received 4 meals for 4 people as a gift. The food was fresh and arrived on time in a box with ice packs. However, we were disappointed in the long prep time and the tasteless results. The portions were small but as no one wanted to finish their first serving it wasn't really an issue for our family. The options were limited when choosing meals each week on their website. A friend who previously ordered from Blue Apron called it "hipster food". I concur.

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My family and I decided to sign up for Blue Apron to help alleviate meal planning stress and change up our "normal" meal circulation. We received 2 free meals, which was awesome... until we tried to prepare meal one. It was missing the "knick-knacks" bag to complete the meal. Total waste. We contacted Customer Service to make them aware of the situation and figure out how to remedy. They apologized and credited our account $25.00 to allow us to get one meal on them. Unfortunately, one meal is $35.00 and some change. Thanks for nothing, Blue Apron.

Here is the kicker. We prepared the second meal last night -- Italian Meatloaf and Fregola Sarda Pasta w/ Cauliflower. I was a bit taken aback from the GREEN cauliflower, but I continued making the recipe. The cauliflower was VERY dirty, so it took extra time to prepare, per instructed on the recipe card. Once I threw the cauliflower in a screaming, hot pan with 1 tsp of olive oil, WORMS started crawling out the cauliflower. GROSS... BEYOND GROSS. Ruined the entire meal. I pitched everything. I reached out the Blue Apron Customer Service this morning to make them aware of the disgusting situation. No resolution came of the conversation. I would not recommend this service to anyone. You can clearly not trust their product sourcing. They definitely do not have quality ingredients!

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Received lots of meals as a gift from a family member, and looked forward to trying it. I signed up online, and found that there was no way to pick & choose which of their meals you wanted, you have to take what they're offering for that week. There's also no option to register an allergy (my son is allergic to nuts), and I noticed that the first meal was a dish with nuts. I called them & asked if it was possible to request meals without nuts, and they simply said "No." Okayyy. I went ahead and ordered a two-meal box, which arrived today, figuring I would just have to make him a separate meal.

Before this first delivery arrived, they emailed me stating that my account was closed. Since I haven't used up anywhere near all of my gift subscription, I spent time on their website, including the "Help" section, in vain. There are no options for reviewing your account -- in fact it won't let you do anything, until you enter your credit card information for future orders! It just feels like a cold attitude toward the customer. The meal was also a little more labor intensive than I expected -- (zesting lemons) and a bit of waste: they threw in a whole head of garlic, when the recipe called for only one clove of garlic, minced. I was also surprised that all three components of the meal --the fish, the rice, and the broccoli, all required the same seasoning: olive oil, salt & pepper, which gave everything the same flavor.

The company is a great idea, but they definitely need to work on their customer service, and I would think, in this day and age, that it wouldn't be an issue to accommodate a customer with an allergy. I'll TRY to order the rest of the meals in my gift subscription (if they can straighten out my "closed account,") but I won't be ordering any more from them after that. There are other companies who provide the same service, and I assume one can find better customer service among them.

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I had high hopes for this service, and received a free box, as the service was referred from a friend. My impression was that it was OK, but involved significant, fiddly, time-consuming preparation. It was not for me. I was going to cancel the service but found it was "too late" at about a week out, so I had to accept the next one (this is the key to their sleazy system). When it arrived, two of the meals were OK, but one had a meat that had actually rotted, with an odor I have not experienced since I discovered a decomposing rat in my garage! I called them, and they give me a credit for one box, with the admonition that they would do it "just one time, as a gesture of good will." (!!!)

Since I was going to be out of town, I wanted to defer all shipments until I had time to accept them, but they won't let you do this - you can only "opt out" for a few weeks into the future. Sure enough, the next unwanted box arrived in about 4 weeks, and when I tried to stop the NEXT one - you guessed it - it was "too late", so it arrived anyway. I gave it away and cancelled the account. If they were an honest, above-board service, there would be an option to "opt-in" for those times when you want and need it, and not for the automatic deliveries only. My advice is to try it out, and immediately cancel the account QUICKLY, until you want it again, or you will get an unwanted weekly headache.

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My wife and I have been customers of Blue Apron for over 2 years, and have ordered 3 meals almost every week during this time period. Initially, we were very impressed with the quality of the product and the variety of the meals. However, earlier this year we noted that the packaging seemed to be decreased in quality, and on multiple occasions the food products had leaked over the rest of the box, including on 2 separate occasions, the raw chicken. Needless to say, this was undesirable, and we contacted the company, to which they expressed their apologies and offered a refund for the meal that had leaked. They did not offer any compensation for the remainder of the meals that had been affected by the chicken leakage.

Most recently, we had ordered a shipment to be delivered on 12/17/16. When it had not arrived, the company very appropriately contacted us by phone and assured us that they were looking into it and that it would arrive on 12/18/16. When it did not arrive on 12/18/16, there was no attempt to contact us. On contacting them, we were asked to leave a message, and then received a very impersonal email stating that it should be discarded on arrival. After years of being a faithful customer, the lack of respect from the company has driven us to pursue other food service providers.

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They have all shipping options making it convenient for everyone. I personally choose expedited shipping whenever I order anything from their company. It's easy to customize if you have a good allergy but not if you just don't like product. I hate cilantro and some items you can't order without it. The value is pretty decent. Nice portion sizes but be sure you have a snack for later. You will more than likely need it. Everything I have ordered has been there. No issues with shipping, payment, not quality. Considering all that they are pretty reliable.

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Everything was pack wonderful to keep everything cold and fresh. Savory and simple ingredients to make the perfect size for you or your family. Love that recipe card are included to keep if you want to make it again in the near future. Never the same recipe. Always different culture of food. Customer experience service is amazing. Helps with every problem of just need help with the service plan. You want to pick always a sweet person on the phone or online chat. The value is wonderful. Always just the exact amount need to serve you and your family perfect portion and it comes with everything that you need. You can always relied on blue apron. Always something different each time. Never the same. Different culture from around the world or just something you eat on a daily bases just with a kick.

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We had a lot shopping options which is very beneficial to the consumer. The meals are actually prepared and have the finest food quality available! Seafood customization is excellent and they offer a very wide variety of entrees that will suit everybody's needs! They have an ability to customize nearly any type of food entrees and specialty food product that the consumer will desire! Customization of food overall is outstanding

The company has fantastic value and prices to meet every consumer's needs! Their overall quality is superb which justifies the value of their products. What makes the value of their food great is that they are much lower price than other competitors on the market. Their overall service reliability is also exceptional in many times. The food is delivered in less than 30 minutes! The reliability is much greater than other competitors on the market. You have an exceptional delivery staff and always ensure that you get the best quality products available.

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Was very convenient and arrived on time. Everything was packaged well and it was all intact. Nothing was damaged and all the food arrived at the proper temperature. All of the food that I chose looked liked I would have picked it out myself. It was all perfect and to the highest standard. The vegetables seemed to have been picked at their prime and the spices were absolutely the best of the best. The value of every piece of food was perfect. It all seemed to be the best of the best and the price for the whole meal was the best that anyone could have asked for. I don't think I could have gotten the cut of meat I did near where I lived. The ingredients were delivered a little after the time window that was given. But that was ok because the family was all running a bit behind schedule. I called and complained and was apologized to and told it wouldn't happen again.

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Delivery to the door with options as to day of week when food is delivered. Packed in with cold packs which keep contents cold for about 8 hours. You can choose to receive the meals each week if you like the offerings. If you do not like what is scheduled for delivery, you can cancel and skip that week. You control when you get a meal delivery. It is a little pricey. You can purchase individual items yourself at the grocery store and spend less. But you have to buy more than you may need and may waste ingredients. In that case it may be better to get exactly what you need and not waste. You can expect the delivery if it is scheduled. The food and ingredients sent are of the highest quality. The meats and fish are always top quality. The vegetables and herbs are absolutely fresh and top quality.

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The shipping options were great for me. I was very happy that I wouldn't be charged extra for shipping, and that I could order for a two-person household. However, I wish that I could have personalized my meals a bit more. I wanted to have a single-person meal plan, and no vegetarian meals. Unfortunately, I wasn't able to do so. I could only choose between a two-person meal plan and a family meal-plan. The two-person meal plan is too expensive for me, especially if it's too much for me to eat in one sitting.

Also, I could not opt-out of vegetarian meals, like I wanted to. If you're extremely open to new things, this service is for you. If you're not, I don't recommend it. I got quite a bit of food (mainly because I got the two-person plan). However, I felt that the serving sizes were much too small, especially for young adults. The service was very reliable. It never arrived late, at least, for me, and I was satisfied with it. However, if you live in a more rural area, this may not hold true.

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I had my package delivered directly to my home. I could have scheduled to have it delivered on a regular basis, but I wanted to try it out first. All of the ingredient and food options available were fresh and delicious. Most came in planned meals, but could be customized for special diet needs. As expected, you had to pay an appropriate price for such quality ingredients and for such speedy delivery. However, it was worth it to have such a good meal easily provided to me. The ingredients for my meal arrived in a timely fashion and I would expect that if I were to order this service again, I would receive the same quality service.

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Many different delivery options that suit your life. I would use this service again if the need arose. Do not use this very often but nice to know that it's there and the service was professional. I would definitely recommend this service. They have very many different varieties and options to choose from. Prompt and the customer service is very helpful. I thought that the prices and selections are/were somewhat compatible with the stores on my area of the country. Some of the prices were a little bit more but don't mind when you need this service. Along with the selection and the prices their reliability was far superior to other companies that my family has used in the past and would most definitely recommend them.

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There are many shipping options that fit different customers needs to ensure that the delivery makes it on time. I have been consistently pleased with the speed and efficiency of the shipment process. Options for everything you and your household could need which are customized to fit your needs. As I said before, I have been so pleased with this company! It's a great value, as well as fast, convenient and time saving. I always recommend and will continue to because this company is the best! They are super reliable. You choose the shipping option and your package will be there on that day, if not before. Rarely is the shipment incorrect in any way.

Expert Review

ConsumerAffairs Research Team

The ConsumerAffairs Research Team believes everyone deserves to make smart decisions. We aim to provide readers with the most up-to-date information available about today's consumer products and services.

Founded in 2012 in New York City, Blue Apron delivers fresh ingredients and recipes to customers who then prepare and cook the food themselves. The company also offers a monthly wine subscription of six wines with pairing notes.

  • Hormone-free: Their high-quality food is all free of hormones and antibiotics.
  • Hormone-free: The food portions are all under 1,000 calories for those seeking to limit their caloric intake.
  • Unique recipes: The recipes they provide are unique and never repeated during the year.
  • Customizable: Taste preferences and dietary restrictions are taken into account when a customer's menu is planned.
  • Wine and kitchen utensils: They offer an additional wine service and also sell kitchen utensils for convenience.
  • Farm-fresh: Their food is purchased from smaller farms to help promote economic growth.
  • Best for Busy individuals and families, those interested in expanding their cooking skills and wine lovers.

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Blue Apron Company Profile

Company Name:
Blue Apron
Website:
https://www.blueapron.com/?utm_campaign=hp60716