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Consumer Reviews and Complaints

Satisfaction Rating

It was perfectly simple to use. I also heard that there is an incentive if you send the used product back to the company after use. I think this is a great way to get customers to continue using the product. There were plenty of options. There was the light flavor, full flavor, and the mentholiday options. Each had a lighter and fuller flavor available and they were all pretty smooth tasting. I personally have always preferred a menthol flavor but I know a lot of people don't like that.

Obviously the vapor is different than a traditional cigarette, but it worked for me. I like the NJOY just as much as I like a regular cigarette. There are definitely differences like for me I didn't seem to get the dry mouth sensation as often with the NJOY as with a traditional cigarette. I never smoked much so there were times when a pack of cigarettes would last 3 days. The NJOY lasted over a month for me. On that note I would say the battery life is perfect for a person who does not smoke as much as some. I don't think I have ever seen an NJOY reach the end of its battery life though so maybe it is good for heavy smokers as well.

Satisfaction Rating

The E-cig is easy to use. All you have to do is fill the "tank" and hold the button. The heating element has a habit of overheating every now and then, but if you try to go easy with it, you shouldn't have a problem. For the NJOY E-cig, I have only seen 2 flavors; regular and menthol. I have seen different liquids from different companies that can be used with it, but not from NJOY itself. The vapor doesn't really taste like a regular cigarette, but it does have the same nicotine feel. Also, it kind of feels like inhaling from a humidifier. In my experience, the battery only lasted about an hour before I had to recharge it. I don't know if this was from the frequency that I used it or not, but the battery life could be better.

Satisfaction Rating

I think it is good for 26-year-old since they look really fashion. I highly recommend this to anyone who wants to try it out. Also, be sure to get a coupon, and buy massive amount at once. I think they are pretty good in flavor, better than other brands. They are inexpensive and everyone can afford them. It is better than perfect. The quality is really nice. I think it is very fresh and not expensive at all. One after one, I smoked and I am happy about smoking twenty times a day since the quality is so good. The battery lasts long but you need to replace it every once in a while.

Satisfaction Rating

Very easy to use just like a normal cigarette runs on a battery. When it runs out recharge the e-cig or buy refills. Great value for the money. A lot of different styles and flavors and the product is awesome and I am glad that I am using this product. Great flavor. Beats having cigarettes. Great quality for the money and anyone interested in this product is going to find this out of this world that has a long battery life and such an awesome device development well and I would recommend it to anyone that wants to use this product.

Satisfaction Rating

The product is easy to use, not complicated. Doesn't require ordering liquids to use it. Since I don't have to add liquid, I don't have to experience spilling it while refilling or the product loosening and leaking fluid into my mouth. Is portable and not large. The product doesn't look obvious and large which will gain other people's attention and make me feel awkward. I like the product because it isn't liquid. Because of this the product doesn't leave strange and varying odors while being used. Because of this the product is extremely similar to real cigarettes. This is something I prefer. I enjoy the vapor quality because it makes my throat feel like I am using a real cigarette. I also like that the vapor does not leave a lingering cloud of smoke after being used. I like that the battery life meets how long the use of the product is. But, I would prefer that the battery life and usability of the product would last longer.

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Expert Review

Benji WatersE-cigarettes Contributing Editor

Benji Waters has been working in the electronic cigarette industry for over 3 years. He is a well known blogger on What E Cigarette? and Electronic Cigarette UK and regularly consults with suppliers and manufacturers on current products and future technology.    More about Benji→

Founded in 2006, NJOY has over 80,000 retail locations and claims to be the No. 1 retail brand in the US, selling in all 50 states.

  • Accessories: Smart case with a compartment to keep the cigarette
  • Realistic look: Authentic cigarette look and feel
  • Workmanship: Quality construction
  • Flavor: Not great flavor and can be quite harsh on the throat. However, NJoy offers the highest concentration of nicotine at 4.5%. This is great for heavy smokers transitioning to eCigs.
  • Battery: The battery life doesn't last very long.
  • Best for Occasional users, light users

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NJOY Company Profile

Company Name:
United States