An electronic cigarette–commonly called an e-cig–produces a vapor from liquid containing flavoring and nicotine. By mimicking the look and feel of smoking, the device has helped many cigarette users find an enjoyable alternative to tobacco.

Electronic cigarettes have seen a dramatic rise in popularity since their introduction in 2007. E-cig technology has advanced rapidly, and there are now more products than ever to choose from that cater to any user’s preferences.

Top 10 Best Rated E-Cigarettes

NJOY is a non-tobacco electronic smoking company that is headquartered in Scottsdale, Arizona. The company offers an array of products for e-smoking, as well as a 30-day money back guarantee and 1-year warranty.
V2 Cigs is a company that produces electronic cigarettes, cartridges, e-liquids and more. The company is headquartered in Miami, Florida, and offers live chat, email and telephone customer service options to consumers.
Blu eCigs is one of the most popular brands of e-cigarettes with over 127,000 retail locations in addition to online. It was founded in 2009 by Australian entrepreneur Jason Healey, and is based in Charlotte, North Carolina.
Kangertech is an e-cigarette company that offers E-vod products with atomizers, replaceable heating coils and large battery capacities. The company was founded in 2007, and their headquarters are in Shenzhen, China.
Joyetech is an e-cigarette company that was founded in 2007. Their e-cigarette called eGo-C was developed to increase the portability of their products and offers an advanced system with changeable batteries and atomizers.
E-Cig is one of the world's leading producers of electronic cigarette products. The company was founded in 2003, and offers 24/7/365 customer service options through their live sales chat, toll-free number or email.
Green Smoke is an e-cigarette company that is headquartered in Miami, Florida, that offers a money-back guarantee, and free shipping or priority delivery. The company was founded by a husband and wife team in 2008.

Benji WatersE-cigarettes Contributing Editor

Benji Waters has been working in the electronic cigarette industry for over 3 years. He is a well known blogger on What E Cigarette? and Electronic Cigarette UK and regularly consults with suppliers and manufacturers on current products and future technology.

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What features matter most?

Vapor quality

The amount and quality of vapor an electronic cigarette can produce is determines how well it replicates the experience of smoking tobacco. The vapor system and power of the battery are key factors to quality vapor.

  • Disposable electronic cigarette: Uses a cartomizer system and small battery with low to medium vapor.
  • Refillable electronic cigarette: Uses a cartomizer or clearomizer with an eGo manual battery, producing medium to high vapor.
  • Variable voltage/rebuildable electronic cigarette: Uses a high voltage battery with advanced vapor system to create very high vapor.

Ease of use

The simplicity of a device goes hand-in-hand with performance. An automatic battery with prefilled cartridges is the easiest to use. A refillable device needs some basic understanding of how to refill and maintain the device but provides better performance and is more economical.

  • Disposable cartomizer: The easiest system to use. Just screw in the cartridge and draw on the e-cig to activate.
  • Refillable clearomizer: Refilling most devices is a simple process of opening up the clearomizer and adding your preferred e-liquid.
  • Variable voltage/rebuildable: An understanding of resistance and power along with technical knowledge of the inner workings of the device is required for these devices. Recommended for experienced users only.

Refill and delivery system

There are a range of systems used to create the vapor in an electronic cigarette. Each has its pros and cons including strength of vapor, flavor and ease of filling. Refillable devices are key to low cost usage.

  • Prefilled cartomizers: Come ready to use and are generally not refillable. Vapor production is limited.
  • Refillable clearomizers: Good vapor production and flavor. Easy to use and fill.
  • Refillable cartomizer tanks: Large capacity and good vapor production but more complicated to assemble and fill.

Size/Battery life

The majority of an e-cigarette's size is its battery. A larger battery holds more charge and lasts longer. A more compact device and smaller battery is easier to carry and more discrete but sacrifices battery life and needs recharging more often.

  • Disposable e-cig with slim automatic battery: Small and compact. Continuous usage time: 2-3 hours.
  • Refillable e-cig with 650 mAh eGo manual battery: A slightly larger device that will comfortably fit in a pocket. Continuous usage time: 4-6 hours.
  • Replaceable battery for variable voltage MOD: Uses a large, replaceable battery. Continuous usage time: 8-10 hours.


Prefilled cartridges have a range of flavors depending on the manufacturer. Using a refillable system allows you to use a variety of e-liquid from many different manufacturers. There are hundreds of different flavors to try and personal preferences vary greatly.

  • Vanilla: A great alternative to tobacco flavors.
  • RY4: A popular tobacco flavor with hints of caramel and vanilla. A great flavor for all-day use.
  • Menthol sensation: A cool, crisp and slightly sweet flavor makes Menthol Sensation one of the best menthols available.


Style and appearance are important factors when you’re out and about. There is a wide range of different looking products available -- from those that look like tobacco cigarettes to larger and more advanced designs.

  • Cigarette replica: Looks very similar to a traditional cigarette. They even glow at the end when activated.
  • Small eco-style with clearomizer: Sleek and compact, available in a range of colors and designs.
  • Large variable voltage model: Available in a range of shapes and sizes from box mods to light sabers.

Types of e-cigarettes


These devices are what most people picture when they think of an e-cigarette. They look very similar to a tobacco cigarette and even glow at the end. They usually use an automatic battery which activates when used. They are compact and discreet. Because of their small size the battery life is relatively short. They use a prefilled cartridge which is disposed of when empty of liquid. Extra cartridges are then purchased and are normally specific to the device.


A user looking for a more economical option with stronger vapor and longer battery life may opt for a refillable electronic cigarette. These devices are refilled with e-liquid available in many different flavors that can be bought separately from a wide range of suppliers. They use a vapor system that can be refilled many times before needing replacing. They use a larger eGo style battery which allows for a higher capacity and needs recharging less frequently.

Variable voltage/rebuildable

For maximum performance and vapor production a variable voltage device or 'MOD' can be used. These devices tend to be more expensive and offer the user a range of advanced features. A wide selection of vapor systems can be used including rebuildable atomizers that can be modified and replaced by the user. These devices are for experienced e-cigarette enthusiasts who have an in-depth understanding of how electronic cigarettes work and strive for the best possible performance an e-cig can deliver.

Who's it for?

Occasional user

The occasional or social smoker looking for an easy alternative when socializing with friends.

Light user

A regular or light smoker using less than 10 cigarettes a day.

Long-term smoker

Uses more than 10 cigarettes a day.

Relapsing smoker

Has tried patches, gum and other nicotine replacement therapies without success.

Current e-cigarette user

Looking for better performance and lower cost.

What do the experts have to say?

  • Green Smoke

    Available in many countries around the world, Green Smoke offers a disposable cartomizer system in a range of flavors.

    • Best for Occasional users, light users
  • blu eCigs

    A popular US brand selling a two piece disposable cartomizer system. Their products are well presented and distinct with their blue color.

    • Best for Occasional users, light users
  • NJOY

    Founded in 2006, NJOY has over 80,000 retail locations and claims to be the No. 1 retail brand in the US, selling in all 50 states.

    • Best for Occasional users, light users
  • EverSmoke

    Founded in 2010 EverSmoke offer a disposable electronic cigarette featuring a 30-day money back guarantee and 1 year warranty.

    • Realistic look: Looks like a real cigarette and feels sturdy
    • Accessories: Nice starter kit with a range of accessories
    • Battery: Two different sizes for the lithium ion battery and easy to charge
    • Price: Kits start off at $29.99 and go as high as $149.99
    • Flavors: Many flavors from the range are either full or bland.
    • Best for Occasional users, light users

  • V2 Cigs

    V2 Cigs -- like NJOY -- claim to be the US's No. 1 e-cig website. They sell a disposable electronic cigarette with 10 different flavors available.

    • Best for Occasional users, light users
  • Innokin iClear Electronic Cigarette Starter Kit

    Innokin is a leading e-cig company producing a range of devices for all levels of e-cig users. Their products have a reputation for great performance and quality.

    • Performance: Great vapor and flavor
    • Easy to use: Really easy to refill and see how much liquid is left
    • Price: Significantly cheaper than similar models.
    • Refills: Can be overfilled and works best when not close to empty.
    • Best for Light users, long-term smokers, relapsing smokers, current e-cig users

  • KangerTech

    Kanger offers several products designed for high quality vaping. The EVOD is a starter kit aimed at first-time and regular users. It is one of the most popular and recommended starter kits available.

    • Best for Light users, long-term smokers, relapsing smokers, current e-cig users
  • Joyetech

    Joyetech is a leading manufacturer in the e-cig industry. They have developed several systems that have been copied and widely used in the industry. The eGo C is one of their flagship products.

    • Best for Light users, long-term smokers, relapsing smokers, current e-cig users
  • Innokin itaste SVD

    Innokin is a leading e-cig company producing a range of devices for all levels of e-cig users. Their products have a reputation for great performance and quality.

    • Quality: Very high production and design quality
    • Easy to use: Intuitive interface and functionality
    • Battery: Telescopic battery compartment allowing for a range of battery types
    • Price: Tends to have a higher cost than other models.
    • Accessories: The batteries are not included.
    • Best for Long-term smokers, relapsing smokers, current e-cig users

  • Mig Cigs

    Mig Cigs offers alternatives to traditional smoking. The company's options include e-cigarettes and vapor cigarettes. The former smokers who run the company say their unique perspectives help them know what consumers want. Consumers can shop online or use the store locator to find nearby vape shops that carry products from Mig Cigs.

    • Best for Consumers seeking long-lasting e-cig batteries, those who want a money-back guarantee, those who are looking for alternatives to traditional cigarettes

11 – 13 Best Rated E-Cigarettes

A group of former smokers founded Mig Cigs with the aim of creating products they would smoke themselves. The company sells a wide range of items that include vapor cigarettes, e-liquids and cigarette juice.
Out of Business
Out of Business