ConsumerAffairs for Brands has shown our 200 partnered brands the ROI possible when customers back up the message marketing teams send in organic search. The need for brands to ramp up efforts to build trust with consumers will only continue to grow in 2016, and our discoveries this year will help your team prepare for success.

Traditionally, marketers have keyed in on three stages in the buying process: stimulus, point of sale, and customer experience. After being prompted by stimulus like an advertisement, customers go to the shelf -- literal or metaphorical -- to make a purchase, a split second called the "first moment of truth." After they bring their shiny new purchase home, their experience with the product constitutes the "second moment of truth." In the Internet age, however, another moment of truth has cropped up: the zero moment.

The average consumer is exposed to more than 3,000 brand messages on a daily basis. How do they decide which brands to trust? The answer is complex, and their basis of trust has changed significantly over the past few decades.

In this age of constant connection, it's become commonplace to whip out a smartphone and Google a potential purchase. A study from last year showed that 81 percent of surveyed consumers do online research before making a purchase. Furthermore, 60 percent began their research with a search engine.

It’s hard to understate the value of consumer reviews for your business. Before you give the order to fax, email and get on the phone with everyone in your customer database, think again. Here are three reasons you should partner with a third-party review site instead of grading your own homework.

There's more to your brand than the reviews by dissatisfied customers. Learn how ConsumerAffairs can reduce friction & create a balanced sentiment.

Do you want to supercharge your B2B marketing? Learn how partnering with a third-party review site helps leverage your social proof & boost sales.

Don't get burned by bad customer experience this summer! Reel in those reviews and make the most of the consumer shopping season. Learn how today!

The key to omnichannel customer service? Learn where to focus your resources & how to turn your customer service channel into a source of revenue.

Do you want higher quality reviews with prime SERP? Learn three key points to maximize reviews, collect balanced sentiment & leverage social proof.

The 2015 SOCAP Symposium faddressed hot topics including the importance of omnichannel communication and the critical role of organic search.

What's the best way to build a city? Invest in it's entrepreneurial talent. Zac Carman hosts #Cultivate918 & discusses Tulsa's entrepreneurial future.

If a picture is worth 1,000 words, it would take thousands of web pages to have the impact of 1 minute of video! Is video the future of reviews?

It's a challenge to find reliable consumer reports, in part because there are so many of them. Instead of getting lost in an onslaught of reviews with varying degrees of reliability, consumers should be able to find one source for trustworthy reviews.

It’s so easy to get caught up in the hustle and bustle of the holidays. Work is overwhelming – you’re trying to tie up the year’s loose ends, spend the rest of the 2014 budget and there’s an endless lists of customer to-dos. On top of it all, there’s always those last-minute gifts to buy (“You didn’t tell me we had to buy a gift for your Aunt Thelma?!”). As you’re figuring out which of the office party presents you should re-gift (don’t worry, we all do it), take a moment to think about what January 5th will bring for your business.

What to do when a customer complains? Thank them. Each complaint is an opportunity to improve your brand. Learn to turn the negatives into positives.