
Tameka of Fairburn, GA on March 13, 2010
Target boasts deceitfully that its customers should "expect more, pay less" when in fact it should be advertising "expect less, pay more". I used a store credit to buy a $34.98 pair of earrings at one Target location and bought the same pair on my ATM card when I saw them the same day priced $10 cheaper at $24.98 at their East Point, GA store. I wanted to return the higher priced pair with the higher receipt in my purse but was told that would be like getting a credit adjustment, which Target does not allow. Determined to "expect more and pay less", I left and returned both pairs the next day so that I could re-purchase the $24.98 pair with my store credit, but at least three store employees would not allow me to re-purchase the pair I wanted to buy, saying that would be like issuing a store credit and that the merchandise had to be returned to the floor before it could be resold.
When I asked if I could speak with a manager or at least an employee who told me she was the manager when I asked her if she was "the manager" reiterated what Sonia and William (the previous employees I spoke with) said about not being able to immediately return the earrings to the jewelry department or make the earrings immediately available for resale to me. I asked for the customer service number and the female employee who lied about being the store manager gave it to me, dismissing with "have a nice day".
Well, I stood there and called the customer service number and when the lying employee saw that I wasn't leaving, she lingered in the customer service area with me. Just as I was calling the 800 "guest relations" hot-line, I noticed a managerial looking man walk up behind the desk. I promptly asked him twice if he was "the" store manager and he said yes. I explained my case and he sold me the cheaper pair of earrings I wanted to buy.
I left and called the so-called customer service line to register my complaints about being lied to and having a hard time giving them my business. The associate on the other end gave me some tired excuse about all merchandise having to undergo inspection before being resold. I looked up the company officers listed on the Target website under investor relations and wrote the Vice President Troy R. a letter as well as the southeast regional managers and faxed them to the corporate offices.
The next day someone named "Nathan," who I was later told is a senior guest relations manager, called me. He explained that employees can identify themselves to customers as "the" store manager if "the" store manager is in a meeting, out of the store, or busy when in fact those employees are not "the" store manager. Employees do not have to immediately return obviously unopened, non-electronic, non-damaged, resalable back to the sales floor for resale despite the company practice of doing so periodically throughout the day.
Target condones its employees' refusal to re-sell merchandise despite Target being in business to make a profit/sale. All merchandise has to undergo inspection to ensure "quality control" before being returned to the floor, even a pair of earrings. Even though Target has an "expect more, pay less" philosophy, he is not sure why Target charges some customers more and others less any given day for the same item but that this practice is in keeping with the law.
A customer is free to buy an item from your store if he/she finds it for less at a later time at any Target store; however, that customer can not buy that item for less if it has just been returned. Things could have gone better and Target compiles reports for stores to help them better meet guests' needs.
Here's what I took away from that conversation and want other potential shoppers to know: its okay for employees to lie about being "the" store manager when they are not.
Effectually, employees have discretion over when to "inspect" returned items and return them to the sales floor for resale even if the employee is available to do so and even if the item requiring inspection only requires a minute for inspection. Available Target employees who do not immediately return obviously unopened, non-electronic, non-damaged, resalable to the sales floor are in compliance with Target's policies and justified in refusing to re-sell that merchandise.
Apparently, "inspecting" a pair of earrings is too much like rocket science, too much of an inconvenience, and too time-consuming for personnel to take the time to do so when asked by a so- called store guest. Target lies in advertising "expect more, pay less" when in fact Target is selective in choosing which customers can "expect more" and "pay less" due to a policy of not conducting company-wide mark downs in stores for a given item. The customer is the unsuspecting "Target" of this corporation's deceptive advertising and business practices.
I wasted precious time, felt deceived and powerless as a consumer. I left and called the so-called customer service line to register my complaints about being lied to and having a hard time spending my money at their East Point Store. The associate on the other end gave me some tired excuse about all merchandise having to undergo inspection before being resold. I looked up the company officers listed on the Target website under investor relations and wrote the Vice President Troy R. a letter as well as the southeast regional managers and faxed them to the corporate offices.
Shoppers beware! Target forgets that we, the consumers, are doing them a favor not the other way around. We should not have to work this hard to spend our money at Target or any company. I told Target as much. In my final letter to the executives who delegate handling the real problems to guest relations managers who don't identify themselves when they return your call, I wrote that: I want to pay the least price that Target offers company-wide; I don't want to play games with your associates to get that price;
I don't want to play "musical- Target store" to take advantage of the best price your company offers; and I don't want their employees to lie to me about being "the" store manager/ store lead or whatever you call it when clearly that person is not "the" store manager/store lead. Period. Anything less is unscrupulous, not forthright and down-right deceitful, but then again I realize that's a lot to ask from a company that tells its' shoppers "expect more, pay less" and turns around and does what you do. Upsetting your guests with shady, unfair practices is how companies like yours create consumer activists who find a platform in the media. Well, we pick and choose out battles, don't we?
If shoppers are considered guests in Target stores, Target has failed miserably at rolling out the welcome mat because they don't lie to guests or make it difficult for them to buy merchandise from your company, or charge some more than others for the same item. That's called discrimination! I decided to return my purchases and will be giving Wal-Mart, Old Navy, Publix, and anybody but Target a go.