This holiday season, I've made numerous purchases on the web, and the unsatisfactory experience from some big-name retailers, prompt me to share my experiences here. In this day and age of mature e-commerce technology, I'm so galled by the dismal ability by some deep pocket companies like Warner Brothers, to attain a decent customer experience, that there are no excuses. They're just an embarrassment, poor e-commerce technology and customer service.
The order confirmation indicates that the item will be shipped within 6 business days. 2 weeks have passed, and still the order details say "in process. " I emailed them, and received a response after more than a week. After 4 days of waiting, I called instead, and was told that the item was on back order, and no estimate of when it's available, but when it's shipped, I would get an email. Amazing that no email letting customers know it's on back order, and no idea when it will be available! What company doesn't know when their own products will be available. And yet, when I go to the product page, it does not say that the item is on back order, or sold out, but that it will ship within 10 business days. Something fishy is going on here. It feels like they are fulfilling other orders first, since my order is very small. Just an awful e-commerce site and customer service.
For me, the most important aspect of a company's commitment to achieve satisfactory buying experience is very simple. They just have to provide an up-to-date info on the availability of their products, and the status of an order, and it's whereabouts. That's not at all too much to ask, as far as I'm concerned. If their technology is so backward, that they can't even program their system to generate automatic emails when an order is delayed, at least update the status on the customer's order page. Why do so many companies fail to even reach this most basic of info sharing, and customer service. It just boggles the mind.
