Walmart Moves Black Friday Up a Few Hours
Selected items will go on sale at 10 p.m. Thanksgiving night
11/10/2011 | By Truman Lewis
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ConsumerAffairs.com
| Shopping
Not willing to be outdone by Target, Macy's, Kohl's and Best Buy, who are kicking off their Black Friday sales at midnight Thanksgiving night, Walmart says it will open its stores at 10 p.m.
"Everything from the hottest TVs to gaming consoles and top toys will be available at great savings during three special-shopping events, while supplies last," Walmart said in a statement today. It released this timetable for the just-can't-wait crowd:
- 10 p.m. on Thanksgiving Day (Nov. 24) – Top Toys, Home and Apparel
- Midnight on Black Friday (Nov. 25) – Electronics! Electronics! Electronics!
- 8 a.m. Nov. 25 through the weekend – Gifts for the entire family; electronics and more.
"Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” said Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “[B]y sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.”
Best Buy announced earlier this week that it would open at midnight Thursday night, joining Kohl's Macy's and Target.
In this Walmart-supplied video, the retailer explains its reasoning:
Sharon Versteeg (Fri, 11 Nov 2011 11:00:26 +0000): Which would you rather do?