Researchers say young
drivers are more likely to text and drive than their elders, so the
U.S. Department of
Transportation and Consumer Reports are launching a publicity
campaign to alert parents, teachers and teens about the dangers of
distracted driving.
“Distracted driving has become a deadly epidemic on America’s roads, and teens are especially vulnerable because of their inexperience behind the wheel and, often, peer pressure,” Secretary of Transportation Ray LaHood said. “Behind the statistics are real families who have been devastated by these tragedies. We’re pleased to be working withConsumer Reportsto raise awareness and help communities fight this problem.”
Not everyone agrees with LaHood, however. The Insurance Institute for Highway Safety (IIHS), for one, said recently that texting bans haven't been effective in reducing crashes. IIHS prsident Adrian Lund said LaHood was ignoring"the endless sources of distraction and relies on banning one source or another to solve the whole problem."
The DOT-Consumer Reports campaign consists primarily ofa free guide for parents and educators called “Distracted Driving Shatters Lives,”s available at the Department of Transportation (DOT)’s web site Distraction.gov and ConsumerReports.org/Distracted.
Copies will be distributed to schools and volunteer groups by the National School Safety Coalition. DOT and Consumer Reports today are sending a public service announcement to TV stations nationwide, and the guide will be highlighted in a Consumer Reports video to air in retail stores across America in April, where it is expected to reach as many as 100 million people.
Survey shows risk
A new, national survey by Consumer Reports National Research Center showed how widespread distracted driving is, especially among younger drivers:
63 percent of respondents under 30 years old reported using a handheld phone while driving in the past 30 days, and 30 percent of them texted while driving during the same period. That compares with 41 percent and 9 percent, respectively, of respondents who were 30 or older.
Among the under-30 respondents, only 36 percent were very concerned about the problem of distracted driving, and only 30 percent felt it was very dangerous to use a handheld phone.
64 percent of respondents overall said they had seen other drivers texting using a handheld device in the past 30 days. 94 percent had observed drivers talking on a mobile phone and 58 percent had seen a dangerous driving situation related to a distracted driver in the past month.
78 percent of respondents overall said they had reduced or stopped behaviors related to distracted driving. Of that group, 66 percent said they did so because of reading or hearing about the dangers.
According to the Department of Transportation, nearly 5,500 people in the U.S. were killed and almost half a million were injured in accidents related to distracted driving in 2009. Eighteen percent of those fatal accidents involved the use of a cell phone.