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Consumer Affairs

When It Comes To Eating Veggies, the Easy Way Might Be the Best Way

Studies find 100% vegetable juice is a good way to meet dietary requirements


For people trying to adhere to the newly released 2010 U.S. Dietary Guidelines for Americans, some of the recommendations might sound simpler than they are -- namely, eating all those fruits and vegetables.

Granted, it’s not terribly difficult to grab an apple before heading to work, but most vegetables, especially those that are really beneficial, take some time to clean and prepare. And for over-worked, over-stressed Americans, those extra minutes might seem like too much trouble.

However, new studies have shown drinking eight ounces of 100 percent vegetable juice (like V8) can be an easy way for people to increase their vegetable intake. It may also help them manage their weight.

Going veggie

Increasing consumption of vegetables and getting to a healthy body weight are two areas of concern outlined in the new dietary guidelines.

In a randomized, controlled study of 90 healthy adults between the ages of 40 and 65,  researchers at the University of California-Davis found the participants who drank one, 8-ounce glass of vegetable juice each day, as part of a calorie-appropriate Dietary Approaches to Stop Hypertension (DASH) diet, got nearly twice as many vegetable servings a day than those who did not drink any vegetable juice.

Researchers attribute the results to the ease, convenience and enjoyment of vegetable juice as a way to get more vegetables.

Study co-author Carl Keen, PhD, Professor of Nutrition and Internal Medicine at the University of California-Davis said simply educating people on the importance of vegetables isn’t enough; they need to be shown how to incorporate them into their daily routine.

"What we found was that something as simple as drinking your vegetables can be an effective tool in achieving behavior change," said Keen.

Healthy weight

The new U.S. Dietary Guidelines report also reinforces the need for Americans to achieve and sustain a healthy weight. According to current data, 64 percent of women and 72 percent of men are overweight or obese.

Eating more vegetables can be a helpful strategy to manage weight because they are "low-energy-dense," meaning they have more nutrition for fewer calories.

Again, vegetable juice can play a key role.

A study from Baylor College of Medicine that included 81 adults between the ages of 35 and 65 shows that overweight individuals with metabolic syndrome (cluster of risk factors for heart disease and diabetes that includes excess body fat in the midsection, high blood pressure, high blood sugar and elevated blood cholesterol) who drank one to two servings of V8 100percent vegetable juice as part of a calorie-appropriate DASH diet lost more weight compared to non-juice drinkers.

Over the 12-week study period, the juice drinkers lost an average of four pounds compared to the non-juice drinkers who lost one pound.

In addition to weight loss, the vegetable juice drinkers had significant increases of vegetable intake, vitamin C and potassium over the course of the study compared to the non-juice drinkers.

"Making vegetable consumption easy is critical because it has so many benefits, from disease prevention to weight management," said John Foreyt, PhD, Director of the Behavioral Medicine Research Center at Baylor College of Medicine.

"We have a lot more work to do in finding ways for people to improve their health, but providing them with something simple like vegetable juice is a step in the right direction."

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