February 18, 2009
This may become the newest trend in marketing persuade a consumer to go ahead and make a purchase, promising to give them their money back if they get laid off. First a car company tried it now an airline is doing it.
JetBlue has introduced the "JetBlue Promise Program," aimed at boosting customers' confidence to book travel by honoring a full refund to anyone who experiences involuntary full-time job loss prior to their trip.
In late 2008 Hyundai introduced this concept, assuring consumers that if they bought a car and lost their income within 12 months of the purchase, they could return the car.
"JetBlue is committed to helping customers book stress-free travel plans, and based on their feedback we made adjustments to our refund policy to allow them to book with confidence," said Robin Hayes, executive vice president and chief commercial officer for JetBlue Airways. "This price promise allows them to book early and take advantage of our low fares without worrying they will lose their money if they need to cancel their trip due to job loss."
Customers who book flights between Feb. 1 and June 1, 2009 and lose their job on or after Feb. 17 may be eligible for The JetBlue Promise Program. Customers must notify JetBlue and request a full refund at least 14 days prior to the first date of travel.
The customer, who purchased the flight and is listed as a traveler on the itinerary, can request a refund for up to nine customers traveling on one reservation. JetBlue's low fares are usually nonrefundable, but The JetBlue Promise Program provides a special option for possible refund in the original form of payment.
The JetBlue Promise Program is valid for bookings originating in the United States only and excludes group bookings, Getaways vacation packages and cruises. Purchases made with JetBlue Gift Cards or vouchers, TrueBlue Award Travel or travel certificates are not eligible.
