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Best Buy To Sell Refurbished iPhones

Retailer hopes discounted models will draw buyers

January 7, 2009

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Consumers hoping for a steep discount on iPhones with Wal-Mart's announcement that it would carry the popular devices were disappointed, as Wal-Mart's price was in line with other retailers.

But Best Buy is now offering hope for the hip but budget-conscious. The retailer said it will begin selling refurbished — or as it says, "refreshed" — iPhone 3Gs at steep discounts.

Effective immediately, 350 Best Buy Mobile stores are selling the "Refreshed" iPhone 3G at $149 for the 8GB model and $249 for the 16G model. Both require a two-year service contract. New iPhone 3Gs currently retail for $199 (8G) and $299 (16g) at Best Buy Mobile.

"The refreshed iPhone is a great example of the depth of our offering, and clear evidence of why Best Buy is the best place to purchase a mobile phone," said Scott Moore, vice president of marketing for Best Buy Mobile. "Where else can you get everything you need to make sure your phone can be utilized to its fullest."

With purchase of a refurbished iPhone, Best Buy Mobile said its customers also are entitled to:

• Complimentary Walk Out Working — including multimedia and smart phone set up and personalization — such as e-mail and data transfer — ensuring that the phone is ready for use when the store is left.

• One year Best Buy warranty on the phone — in addition to getting a full one year standard warranty as part of their refreshed iPhone 3G purchase. If customers want additional coverage, they have the option of purchasing a two year Geek Squad Black Tie Protection service plan.

• Upgrades to a refreshed iPhone 3G by any current iPhone customers

Initially at 350 Best Buy stores nationwide, availability of the refreshed iPhones will expand to all U.S. Best Buy stores that offer AT&T by the end of January. The phones are in like-new operating condition, having been returned during a 30-day trial period refurbished to manufacturing quality grade.

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