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GM Offers Employee Prices to Spur Slow Sales

Similar deals offered in June 2005

By Joe Benton
ConsumerAffairs.com

August 19, 2008

• GM Offers Employee Prices to Spur Slow Sales • Car Prices: How Low Can They Go? • GM, Ford Look to Congress for Help • What Do the New Car Sales Add Up To? • Ford, Chrysler Jump on Car Sale Bandwagon • After a Horrible October, GM Cars and Trucks Go On Sale Again • Ford Extends Employee Discounts Through Sept. 30 • GM Employee Discount Sputters into September • GM Extends Employee Discount Program into August • Look Out! Not All Cars Are On Sale • Ford, Chrysler Join GM in Offering Employee Discounts • GM Gives Employee Discount to Anyone --- • Consumer Comments

With sales down 18 percent so far this year, General Motors is offering automotive consumers deep price cuts in a late summer effort to unload its remaining 2008 inventory.

The automaker will offer prices usually reserved for company employees along with cash discounts of as much as $4,000 on most 2008 and some 2009 models.

GM offered "employee prices for everyone" during June of 2005 and sales increased 47 percent for the month. Some GM dealers reported that new car and truck sales more then doubled during the 2005 promotion before dropping off again.

The GM sale will last until September 2 and applies to every 2008 vehicle in stock except medium-duty trucks. The 2009 vehicles that are part of the sale include the Chevrolet Cobalt and HHR, Pontiac Vibe and G5 and Cadillac CTS. The discounts available to consumers will vary by vehicle.

With 2008 proving to the worst year for new car and truck sales since 1993, GM reported a $15.5 billion loss for the second quarter of the year. GM has not reported a yearly sales gain in the U.S. since 1999.

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