|
|
NEWS
RECALLS
COMPLAINT FORM
SCAM ALERTS
RESOURCES
Small Claims Guide Class Actions Lemon Laws FAQ Newsletters |
Share |
| Automotive Education Employment Electronics Family Finance Health Homeowners Insurance Pets Shopping Travel |
|
|
|
![]() |
College Students Prefer Simple Cell PhonesPracticality reigns over high tech on campuses |
|||||||||||||
|
August 28, 2008
A marketing research class at the UNH Whittemore School of Business and Economics conducted a survey of 707 undergraduate students. When asked about the top three uses for their cell phone, 91 percent said talking, 87 percent said text messaging and 80 percent said alarm clock. "UNH students want pragmatic and practical feature on their cell phones," said Chuck Martin, adjunct professor of marketing at UNH who taught the marketing research class. "Students use their cell phones to make phone calls, text message, and as an alarm clock. Features such as music, global positioning satellite (GPS), email, and video messaging were among the lowest used features on current cell phones, and the research indicates that this isn't changing anytime soon." Regarding cell phones of the future, 68 percent of students said the top feature they would like is longer battery life, while 58 percent said they want it to be waterproof. The features that the fewest number of students want are video surveillance, video projection and video editing. However, price is a major stumbling block for students. While the majority of students want a longer-lasting battery life, they are not willing to pay a high price. Eighty-six percent of students said that price is the top reason for not purchasing cell phones in the future. Other interesting results include: First-year students are more likely to use their phone as a camera while seniors are more likely to use it as a calculator: 63 percent of first-year students use the camera feature regularly, compared with 51 percent of seniors. In contrast, 61 percent of seniors use the calculator feature regularly, compared with 51 percent of first-year students. Students at the College of Engineering and Physical Science are significantly less interested in voice-to-text capabilities compared with their peers in other schools. Only 8 percent of CEPS students are interested in the feature, compared with an average 20 percent of respondents from other schools. Business school students were the most interested in the future feature of voice to text. They were the only school to have more than 50 percent of respondents interested in the feature. Report Your Experience
|
|||||||||||||
Back to the top | |
||||||||||||||
Advertisement
|
|
Custom Search
|
||||
|
AUTOMOTIVE Dealers Manufacturers Service Extended Warranties Lemon Laws Recalls Tires Transporters FAMILY Aging Children, Parenting Recalls Dating Education Entertainment Pets Weddings |
FINANCE Annuities Banks Credit Cards Debt Collection Debt Counseling Insurance Investing Loans Mortgages Payday Loans Student Loans Tax Prep HEALTH Doctors Drugs, Pharmacies Health Clubs Hearing Care Hospitals Nursing Homes Nutrition, Diets Vision Care Weight Loss |
HOUSE & HOME Appliances Cookware Furniture Home Improvements Lawn & Garden Movers Pools & Spas Realtors, Rental Agents Recalls Utilities ELECTRONICS Cable TV/DBS Cameras Cell Phones Computers Home Electronics Internet Access Local Phone Service Long Distance VoIP |
SHOPPING In-Home Online Retail Stores Sporting Goods Supermarkets Telemarketers TRAVEL Airlines Bus Lines Car Rental Cruises Hotels Travel Agents Trains RESOURCES Class Actions Complaint Form Small Claims Guide Lemon Laws |
CONSUMER NEWS Latest News Automotive Telecom Financial Health Homeowners Scams Seniors Travel More ... RECALLS Automotive Children's Products Drugs Food Household Products Sporting Goods ABOUT US FAQ Privacy Policy Advertise With Us Newsroom Syndication Terms of Use |
Terms of Use Your use of this site constitutes acceptance of the Terms of Use
Copyright © 2003-2009 ConsumerAffairs.com Inc. All Rights Reserved. The contents of this site may not be republished, reprinted, rewritten or recirculated without written permission. |
|