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Retailers Dig Deeper into Discounts to Drive Sales

Tuesday Morning cuts prices to lure shoppers

January 30, 2008
Times are a-changin' when the industry's closeout leader begins to dig deeper into discounts.

The latest retailer to adapt to the drop in consumer spending is Tuesday Morning, a Dallas, Texas-based company that sells home furnishings, gifts and related items at exceptionally low prices.

Tuesday Morning announced this week that it would further discount its wares starting February 5 and also open stores nationwide at 8 a.m.

The company is aiming to go for volume.

"The sale will move quickly and customers can return throughout an event to find shelves replenished with new arrivals in categories including dinnerware, housewares, bath accessories, luxury bed linens, luggage and garden accessories, always at unbelievable prices," said Kathleen Mason, President and CEO, of the company.

Tuesday Morning stores typically achieve approximately 40 percent sell-through of their sales goals within the first six days of event openings. What remains to be seen is whether the new market realities will make history repeat itself.

Tuesday Morning opened its first store in Dallas in 1974 and currently operates 818 stores in 47 states.

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