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Wal-Mart Shoppers Avoiding Small ToysConsumers looking for 'non-chewable' gifts, survey finds |
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December 6, 2007
The motivation cited by parents is that these products are "non-chewable." "American parents are affected by the recent recalls of toys made in China but unable to find substitutes at reasonable prices, so the next best thing is a different kind of gift that children won't put in their mouths," said C. Britt Beemer, founder and Chairman of ARG. "The growth in electronic purchases is a bonus for Wal-Mart as they generate high average tickets, something the retailer has been trying to do for some time," he continued. Wal-Mart was the top retailer this past weekend attracting 32.3% of shoppers, according to the survey data. When asked to name the top three items that they would buy at Wal-Mart this year, consumers cited:
Children's clothing experienced the single biggest decline in intended purchases, falling almost in half, to 10.5% this year from 18.4% in 2006. Besides lead in toys, frequently cited hazards to infants include clothing with drawstrings, a strangulation hazard, and buttons or other small parts that can come off and be swallowed. Safety recallsRecent safety recalls include:
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