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XM, Sirius Agree to MergeSatellite Radio Competition Goes from Slim to None |
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February 19, 2007
Don't worry. It won't last much longer. The companies have announced they've agreed to a "merger of equals," assuming those pesky federal regulators don't object. Mel Karmazin, currently chief executive of Sirius, would be chief executive of the combined company, and Gary Parsons, currently chairman of XM, would be chairman of the new venture, the companies said. Each company would get an equal share of the new company. But there's a possibility that even the merger-mad Federal Communications Commission (FCC) may have trouble with this one. FCC chairman Kevin Martin has been lukewarm to the idea and the Federal Trade Commission (FTC) may also look askance at it. The two companies are "natural" monopolies. They occupy all of the bandwidth allocated to satellite-to-ground commercial radio service. Thus, if another company wanted to start a competing service, it would not be able to do so. But the companies, which have spent hundreds of millions of dollars trying to turn themselves into household names, are likely to argue iPods and other MP3 players, as well as CD and DVD players and even the plain old cell phones provide plenty of competition for consumers' attention. Although the companies have lately tried to promote in-home receivers, virtuall all of their business comes from consumers who listen in the car. Most new customers, despite the heavy promotional spending, are consumers whose new cars come with XM or Sirius already installed. Report Your Experience
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