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Christmas Returns to Wal-Mart

November 10, 2006

Wal-Mart • General Complaints • Auto Service & Lube • Black Friday • Customer Service • Dangerous Products, Conditions • Grocery/SuperCenters • Lawn & Garden • Monogram Credit Card Bank • Pet Department • Pharmacy • Photos • Pricing Disputes, Errors • Returns • Sporting Goods • Tire Centers • Vision Center • WalMart.com --- • Employees Complaints --- News • Wal-Mart Dominates Christmas Shopping • California Consumers to Get $3 Refunds from Wal-Mart • Wal-Mart Selling Bassinets Blamed for Killing Two Babies • Wal-Mart Gaining On Grocery Chains • Black Friday Ads Target Wal-Mart • Wal-Mart Era Is Over, Wall Street Journal Declares • Consumers Respond to Toxic Wal-Mart Pet Toy Stories • Wal-Mart Expands $4 Generic Program • Lab Tests Find Lead, Other Toxins in Pet Toys Sold at Wal-Mart • Wal-Mart Plans Its Own Debit Card • Wal-Mart To Open In-Store Health Clinics • Wal-Mart Gives Up Bank Plans • Congressman Challenges Wal-Mart Banking Plans • Wal-Mart Expands Generic Drug Plan • Christmas Returns to Wal-Mart • Wal-Mart Jump-Starts the Holiday Shopping Season • Wal-Mart Cuts Generic Rx Prices To $4 In Florida • Wal-Mart Ending Its Layaway Program • FDIC Puts Retailers' Banking Plans on Hold • Wal-Mart/Sam's Club Settle with Connecticut on Pricing Violations • Congress May End Wal-Mart's Banking Dreams • Arizona Charges Wal-Mart, AutoZone with Consumer Fraud • Michigan Fines Wal-Mart $1.5 Million for Item Pricing Violations • Opposition Grows as FDIC Examines Wal-Mart Banking Bid • Wal-Mart's Banking Plans Draw Critics • Michigan Challenges Wal-Mart on Item Pricing • Wal-Mart May Stock "Emergency" Contraceptives • Black Friday Gives Wal-Mart a Black Eye • Connecticut Probes Wal-Mart Pricing • Wal-Mart Pushing Extended Warranties on Electronics • Bankers Oppose Wal-Mart's Entry into Banking • Wal-Mart Target Of Union-Led Boycott • Wal-Mart to Pay $14.5 Million for California Gun Law Violations • Wal-Mart Target Of Union-Led Boycott • Wal-Mart Tries to Buff Its Image

Wal-Mart is welcoming "Christmas" back to its stores this year after being blasted by its customers last year for its avoidance of the word.

"This year, more than ever, our shoppers will see and hear more about Christmas," said John Fleming, executive vice president of marketing.

The world's largest retailer said it has produced a Christmas-specific television advertisement scheduled to break next week. Also, Wal-Mart will feature a series of television advertisements with a key charitable partner, the Salvation Army, that mention Christmas.

In stores, Wal-Mart's specific references to Christmas include:

• "The Christmas Shop", previously known as "The Holiday Shop" -- the location for shoppers' Christmas decorating needs.

• "Days 'til Christmas" signing will provide a countdown for customers.

• Gift card designs -- Customers will see Santa and "Merry Christmas" gift cards

• A number of seasonal merchandise selections renamed from 'Holiday' and labeled with 'Christmas' -- at an increase of over 60% from last year.

• Christmas carols ringing out in stores throughout the holiday season.

• Encouraging employees at Wal-Mart and Sam's Club to greet customers utilizing various glad tidings inclusive of, but not limited to, Merry Christmas, Happy Holidays, Happy Kwanzaa, Happy Hanukkah and Feliz Navidad, to name a few.

• The company's Website, Walmart.com, will include dedicated pages for Christmas and other holidays, including Hanukkah and Kwanza.

• SAM'S CLUB membership magazines, including the upcoming December/January 06 Source Magazine, reference specific holidays, Christmas and others.

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