Responding to U.S. automakers' price adjustments, Toyota Motor Corp. is cutting sticker prices on the entry-level version of the new 2007 Camry sedan and boosting prices for the well-equipped XLE-grade models by as much as 7 percent.
The Camry is the best selling car in the U.S.
Toyota added standard equipment worth $1,300 to the most popular version, the Camry LE with a four-cylinder engine and automatic transmission. The company raised the price by only $125 to $20,500.
An entry-level CE Camry with a four-cylinder engine and manual transmission starts at $18,270, $175 less than the current model. The high end XLE fitted with a V6 engine delivering 268 horsepower, a power moonroof, Bluetooth technology, fog lamps and air-cleaning Plasmacluster ionizer costs $27,250, or $1,715 more than the outgoing model.
Toyota has limited sticker price increases to less than 3 percent on most versions of the 2007 Camry, which goes on sale in March.
The Camry has been America's most popular car for the past four years.
Toyota will offer a gas-electric hybrid Camry for the first time in May but has not disclosed the price of the car. Toyota officials expect the fuel-efficient hybrid to generate around 15 percent of total Camry sales.
