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Toyota Boosts Prius Price, Cancels Fleet Sales

November 7, 2005

• EPA Lowers Prius Mileage Estimate • Prius Ranks #1 in Owner Satisfaction • Toyota Aims for Even Better Prius Performance • Toyota Prius Named in Patent Infringement Suit • A Wild Ride in a Prius • First Chinese Prius Ready to Go • Prius Supplies Will Remain Tight Through 2006 • Prius Runs Amok After Stalling, Hits Tow Truck • Toyota Boosts Prius Price, Cancels Fleet Sales • Toyota Continues to Sell Faulty Prius Hybrids • Greens Call Toyota a Wolf in Sheep's Clothing • Toyota Warns Prius Owners of Stalling • GM Sells Subaru Stake to Toyota, Which Increases Stake in Hybrid Battery Supplier • Prius Profiteering as Salesmen Squeeze Consumers • Prius Turns Profits in Used-Car Market • Feds Open Probe into Prius Stalling • Prius Problems Traced to Software Glitch • Toyota Probes Prius Stalling Problem

Toyota Motor Corp. is increasing the base price for a Prius hybrid by $490 when the 2006 model goes on sale later this month.

The sticker price for a base Prius will be $22,305 for the '06 model. The 2005 model started at $21,390 when the car first went on sale. Toyota raised the price of the 2005 model twice after the hybrid hit the market.

Toyota has sold 90,981 Priuses so far this year, an increase of 117.5 percent compared with the first 10 months of 2004.

Toyota also says sales of the 2006 Prius hybrid to rental and government fleets will be suspended in the United States while the company tries to meet US consumer demand.

Toyota has cancelled existing fleet order agreements and advised fleet customers that delivery could take at least six months. The company says fleet sales will resume once production of the Pruis hybrid is sufficient to meet demand for both consumer and fleet sales.

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