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GM Employee Discount Sputters into September

August 25, 2005
In an effort to sell consumers the few remaining 2005 model year vehicles on dealer lots, General Motors has decided to continue the employee discount program through Sept. 30.

• Car Prices: How Low Can They Go? • GM, Ford Look to Congress for Help • What Do the New Car Sales Add Up To? • Ford, Chrysler Jump on Car Sale Bandwagon • After a Horrible October, GM Cars and Trucks Go On Sale Again • Ford Extends Employee Discounts Through Sept. 30 • GM Employee Discount Sputters into September • GM Extends Employee Discount Program into August • Look Out! Not All Cars Are On Sale • Ford, Chrysler Join GM in Offering Employee Discounts • GM Gives Employee Discount to Anyone --- • Consumer Comments

With the discount plan, GM sells anyone a new car or truck at the same price a GM employee would pay. The promotion was scheduled to expire Sept. 6.

GM will now include some large pickups and SUVs from the 2006 model year in the promotion. The sales effort had previously been limited to 2005 model-year vehicles.

GM sales slowed in August after a substantial increase in June and July.

Through the first 15 days of this month, GM's retail market share fell 12.1 percentage points from July to August, according to J.D Power and Associates' Power Information Network, which compiles retail sales data.

Many GM dealers emptied their lots in June and July and have very little inventory left to sell.

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