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Delta Changes Its Tune

Song Is Over, Melody May Linger

October 28, 2005

Delta Airlines • SkyMiles • Travel vouchers • Delta/AmEx promotions • European promotions • Reservations & itinerary changes • Lost/damaged luggage • Unaccompanied children • Puerto Rico USA • Miscellaneous --- News • Delta Adding Wi-Fi to All Flights • Delta Raises Second Checked Bag Fee to $50 • Delta Passengers Stranded 7 Hours on Plane • Delta Sells Ads on Boarding Passes • Delta, Northwest Merger Faces Heavy Chop • US Airways Makes Bid for Delta • Delta Beefs Up Routes, Retrofits Its Jets • Delta Begins Passing On Airport Fees To Passengers • Delta Writes Coda to Song • Delta Files for Bankruptcy • Delta Sells Regional Carrier To Raise Cash • Delta Abandons $499 Fare Cap • Delta Warns of Bankruptcy • Delta Passengers To Brown Bag It • Delta Cuts Fares

Bankrupt Delta Airlines has announced it will discontinue its stand-alone discount airline, Song, and incorporate the carrier into Delta’s existing operations. The merger will take place in May 2006, according to the company.

Song was intended to be a counterweight to jetBlue, offering consumers a few extra perks in a single-class configuration. It never seemed to catch on with the flying public. While jetBlue grew quickly, Song failed to provide enough lift beneath Delta to keep both airlines from declaring bankruptcy.

It’s not clear whether the restructuring will give Delta any payroll relief. Company officials apparently have already factored in any layoffs to Delta’s previously announced 9,000 job cuts.

Song has flies nearly 50 Boeing 757-200 aircraft from 16 locations, including some of the nation’s largest airports. Once the change takes place in May, those routes will become part of Delta’s schedule, company officials said.

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