First it was Starbucks that loomed in McDonald's radar. It create McCafe line of coffee drinks to deal with that. And now McDonald's is turning its attention to Subway, unveiling a new line of McWrap sandwiches that it hopes will win over consumers hungry for a healthful lunch.
The McWrap totals between 360 and 600 calories, depending on whether the chicken is grilled or deep fried. It also comes in Chicken & Bacon, Sweet Chili Chicken and Chicken & Ranch.
And if that's not heresy enough for you, there's also an egg white Egg McMuffin about to make its appearance.
So far McDonald's isn't saying much publicly about the new additions, but it's clearly hoping the McWrap, which includes romaine lettuce and cucumbers as well as the choice of three sauces, will appeal to younger people who seem to award wraps more cool points than burgers smashed between buns.