
Jill of Chula Vista, CA on May 27, 2008
Last week I received the most disturbing, dishonest, deceitful, fraudulent, and shocking solicitation I have ever received in my life. And what is most shocking is that it came from Reader's Digest. Quick background - several years ago, I bought a subscription + gift subscription of Reader's Digest for myself and my mother. It was a one or two year subscription, paid through January 2008. All throughout 2007, I received multiple letters of solicitation from RD, each asking me to renew my subscription and gift subscription. Each solicitation contained an envellope or something to mail back and take action. I read the first few solicitations and then started to ignore them, knowing that my subscription ran out in January 2008.
But then, in a letter dated 5/6/08, in a solicitation from Steve Mikulak, Billing Manager, I received a deceitful letter. In very large, boldface, all caps, it said: "READER'S DIGEST BILLING OFFICE OVERDUE ACCOUNT. Attention Mrs Jill....Imagine your happiness if a store delivered a gift to you from a friend. And imagine the embarrassment if the next day, you were asked to return the gift because your friend never paid for it! That's an imaginary situation - but this one is real: Last year, you ordered READER'S DIGEST gift subscription(s) for the people listed below and never paid for them. I cannot understand why you would order a gift and then not pay for it. Please pay your bill now. Signed: Steve Mikulak, Billing Manager. P.S. Please be sure to return the enclosed bill with your check so that we can properly credit your account. Reader's Digest Holiday Gift List. Mrs. Jill.... 0-644334443. Nana-Poppy Troper 0659148324"
Now of course, I was shocked. Was my mind playing tricks on me? Did I, as the letter demanded, order a gift and then not pay for it? I had stopped receiving Reader's Digest months ago, but was my mom still getting it? I was embarrassed to ask her. I called [their] customer service. The supervisor on the phone said that sometime in 2007, I received an "auto-renew" notice. An "auto-renew" notice? You mean, after the half dozen or so attempts to try to get me to renew the subscriptions legitimately, RD sent an auto-renewal in disguise? Well, yes, you did.
But then, surely, I would have been receiving Reader's Digest, right? Well, no, explained the supervisor. You see, my account was paid in full through January 2008, but since I didn't pay anything on the auto-renew, Reader's Digest put my account on "suspension" and didn't send any issues - to either me or my mom. Huh? Then what was that business about the tricky letter, saying that I'd ordered a gift subscription but didn't pay for it? Well, no worries, said the supervisor. They would cancel my subscription...
What I'd like to know is how many elderly, honest, trusting people did the schemers at Reader's Digest fool with this trick? Are you kidding me? I have mentioned this story to friends and relatives, and they are shocked that an American company that had decades worth of a good brand would pull such a "gotcha" capitalism stunt - worthy of Nigerian bankers and internet pharmaceutical solicitations. So I repeat, SHAME ON YOU, Reader's Digest.