This SEO company failed at every step of the SEO process. The keywords were redundant, the metatitle did not describe my business, they were late with all of their deliverables, and the commentary was gibberish with poor grammar and misleading ideas. They will not discuss a refund, a normal course of business when a customer is dissatisfied. This is especially true since I have the proof of their incompetence in hand.
Consumer Complaints & Reviews

Fruit Engine is a complete fraud. They charged me $420 and another $120. In two months, they didn't do anything. All they did was "analyzing" my website. I canceled their service on March 1, 2012, but they charged me another $120 on March 10, 2012. They refused to return my money so I had to dispute the charges and change my credit card number. Don't make the same mistakes I did.

Be Aware of unscrupulous and questionable business practices of Fruit Engine, LLC. It cost me $1000.
See for yourself below the quality of their work. Also I asked them to prove to me that they fulfilled our contract by sending me proof that they completed everything they said they would, i.e.. 50 articles, Press Releases, Forum Posting, Guestbook submissions, etc. All my requests went unanswered except for the 50 articles. That's been months ago. No word.

Fruit Engine has not followed through on their contract and has shown that they cannot write in English format. Please call me at ** if you have had similar problems. It cost me $1,000.00 and they have written "articles" that make my company look stupid and idiotic.

Fruit Engine, LLC is trickster and Fraud Company. This company, which is located in Manila, Philippines has done thousand dollar fraud from telemarketing from American Companies for SEO (they charged our company $1000, completely tricky last month).
1. Please send your claims to **: We are collecting the information of victims of this fraud company (Fruit Engine, LLC). We are in the process of filing a lawsuit against this company (personally and group). They recently charged us $1000.
2. It doesn't matter if you have authorized them or not to charge your credit card based on the virtual contract with electronic signature. If you believe that Fruit Engine, LLC hasn't provided services you were supposed to receive, first dispute your transaction (it doesn't matter when they charged you) and then send your claims to above email (we need to have an archive for victims of Fruit Engine, LLC). We will be in touch with you for more coordinations, shortly (this is a good idea that you consult with lawyer regarding this issue, as we did).
3. This company (Fruit Engine, LLC), which is located in Manila, Philippines misdirects customers and pretends that they are in the US. The real companies, staff are located overseas and just do telemarketing with US telephone numbers.
4. Many victims (personals, businesses) disregard following up this fraud company. If you believe that you are not satisfied with this company, just send your information to **: We already have done basics with lawyers, we just need to estimate the size of this fraud for future legal movements.
5. Fruit Engine, LLC should return funds to all customers (personal, business) who feel they haven't received the services they were supposed to have. We are trying to update all news about this fraud company on **. Soon, facebook and twitter pages start to work, too.
6. Most (mostly all) of the positive feedbacks in reviews are from the person in the company to misdirect potential customers. If you still haven't involved with this company, please consult with a lawyer (for protecting yourself) and if you feel that you are a victim, send your information to us.
7. We are one of the victims of Fruit Engine, LLC. You can be in touch with us directly as soon as you send your information.

These guys are brutal! Their telemarketing team calls us all the time! They are pushy, time wasting scam company. Our phone number is on the "do not call" list. We have requested on many occasions that they remove us from their call list and have filed two complaints to day with the BBB. Even after the first filed complaint with BBB where they stated they would remove our telephone number, still we're getting calls from their hard pushing telemarketers!

Fruit Engine tells you that they will optimize your website. They say that they will charge you an upfront fee of $600. At the end of 3 months time, they will charge you another $400 but only if they have been able to improve your site listing to the "first page" of Google's search engine. If this does not occur, then no payment is due until this happens.
On 03/01/2011 I paid Fruit Engine $600 by credit card. On 05/02/2011 (only 2 months after my first payment), Fruit Engine, without my authorization, took another $600 from my credit card account.
Fruit Engine says that when I signed a form titled "Approved Keywords", which asks me to approve a list of keywords for my site, that this also is a contract because it refers you to an "agreement" on the last page (page 4) to a specific page on their website regarding information about this agreement, which when I tried to access this page site, it would not load. When I questioned the Fruit Engine rep, Jessie, she said the "Approved Keywords" form was just that, to obtain my approval for the new keywords and allow them to insert these onto my site. There was no change to our agreed understanding. In addition, when I signed the "Approved Keyword" form I specifically stated that my signature and approval was for the keywords only.
In addition, I was to have received a website "visibility report" by 04/29/2011, which I have not yet received. As of this writing, 05/03/2011, my website is still not found on Google's first page. Fruit Engine has not honored their agreement. They have, without permission, taken $600 from me. I have been robbed by this outfit.