
Alexander of Bethesda, MD on Oct. 26, 2010
As you are aware from the many conversations and emails we have exchanged over this past summer, I currently own a not inexpensive Bosch electric double wall oven Model HBL 7. This oven was installed new when we purchased our newly built house in July, 2003. Since that time, we have twice had oven door hinges fail through no apparent misuse.
The first time we were able to replace the hinge, but when a hinge failed in March, 2010, our local Bosch authorized repair service informed us that no replacement hinges were available. They also mentioned that they had several other customers in the same situation a broken oven door hinge on the same model and no replacement available. I was advised to contact Bosch, which I did.
A Bosch customer service representative confirmed that no replacement hinges were available, but advised me to order one so that I would be on the list when a hinge did become available. Thus, I placed an order for a replacement hinge on April 12, 2010. I contacted Bosch customer service over the next several months as no hinge arrived, and each time was told it was not at all certain when a hinge might become available. I was told the hinge manufacturer had gone out of business, but that Bosch was searching for and then had found a new manufacturer. On one of my calls, I was put in touch with you.
During our calls and emails, several things became clear. One was that there was no guarantee I would ever receive a replacement hinge. Another was that there had to be hundreds, if not thousands, of people in my position having a useless oven with no hope of getting it fixed. Apparently, some replacement hinges were coming in to the USA, but even my order in April put me so low on the list it was pretty clear there had to be a huge backorder for this part.
Finally, you mentioned that Bosch was willing to offer me some kind of deal to replace my oven since it was not certain when, or if, I would get a replacement hinge. The initial offer was a replacement oven, essentially the current version of my oven, for $1,674.27. Because I thought the offer totally unsatisfactory, I decided to wait a bit longer for a possible replacement hinge. Now comes your attached letter with an offer to replace my oven for $1,800.00. You refer to this as a discounted price. Beyond the fact that the cost to me has gone up, in actuality, your offer is not a discounted price at all. It is essentially a dealer price, what Bosch would receive from a dealer. It might seem discounted to me, a consumer, but the reality is that this offer would not cost Bosch a single penny. Bosch, which has caused me considerable inconvenience (I have not had use of my main oven since March), would in effect walk away scoot free, suffering itself absolutely no negative consequence.
The reality of the situation is that Bosch produced a poorly designed, engineered, and made product. For whatever reason a replacement hinge is not available, it is both unacceptable and unconscionable that my oven is totally useless after only less than seven years and should have to be replaced. And the offer of a replacement for $1,800.00 should be an embarrassment for Bosch. It is presumptuous of Bosch to assume I would ever consider replacing a poorly designed Bosch product with another Bosch product. I have, in fact, purchased a new oven, which will be installed this Friday. It is of course a much more reliable brand than Bosch. And yes, I will have to pay not only for the oven, but for the installation and removal of my Bosch unit. Since all oven manufacturers have decided to increase the size of double wall ovens (how consumer friendly! ), I will have to pay to have my cabinet cut to fit the new oven.
If Bosch were truly interested in making any kind of genuine offer to consumers like me stuck with a defective product, then you would offer perhaps the amount you were discounting from your own oven toward my purchase of a new oven. As it is, the offer presented to me is not just unacceptable, it is an insult. Speaking of insults, the last sentence of your letter I take as a direct insult on my intelligence. From our exchanges over the summer, you should well realize how unhappy I am with Bosch. To thank me for my continued interest in the Bosch brand can only show your own inability to understand your customers or your blind loyalty to your employer, or both. I did once admire the Bosch brand. No more.