So yesterday, it was Samsung's new watch-phone that was the latest and greatest. But today, well, that's so yesterday. Because today, the big gasp comes from Samsung's new TV that lets two people watch different shows at the same time.
It's called the Samsung S9C and it features a 55-inch curved screen that creates what Samsung says in a "cinema experience in their living room." It all works courtesy of an OLED screen that displays two images at once in full HD video. OLED is a new way of displaying an image on a screen and is considered the technology that's most likely to replace liquid-crystal display (LCD) TVs, which is what most of us have scattered around the house.
LG introduced a 55-inch OLED TV in February, but minus the two-in-one feature.
To use the two-shows/one-screen feature, the viewer wears special glasses -- called "Samsung MultiView" -- to pick up whichever one she wants to watch. Audio is delivered through an earpiece.
It's priced at about $9,000 in the U.S.
"Two TVs in one: The first TV that allows two people simultaneously to watch different full-screen programs in full HD and stereo sound," Sony said in a press release. "Your friends and family will love watching two separate shows at the same time both with complete full HD video and sound all on the same TV."
The S9C was unveiled at a press conference at a tech show in Berlin, the same show where Samsung introduced its wrist-phone, the Galaxy Gear yesterday.
Don't want to watch two shows at once? There's always the plain old S9 OLED, which also features a curved screen, said to make the viewer feel like he's "standing in an area," Samsung said.
OLED screens have several advantages over plain old LED. They're brighter, the color is truer and the blacks are blacker, creating much higher contrast than older screens. They can also be flexible enough to curve.
Samsung also introduced the S9000, which it calls an "Ultra High Definition" TV. It displays eight million pixels, up to four times more than existing HD screens.