On Friday, July 24, 2009 late afternoon, I was shopping in a local mall. I made a purchase for $73.14 at a department store. I had planned to use my interest-free department store charge card to make this purchase, but due to being distracted, I inadvertently handed the cashier my Regions Bank checking account debit card. I did not have enough money in my Regions account at the time to make this purchase, but rather than Region's declining the purchase, the transaction went through, so I did not immediately catch the error. I then made two much smaller purchases at other mall stores, which would have been within my balance had I not accidentally used the wrong card earlier.
When we returned from the mall, about 3 hours later, I called the automated checking system to double check my transactions and balance, which I frequently do after using my debit card. At that point, I realized that there was something wrong, as the automated system was reporting a negative balance in my account. I checked my receipts and soon discovered that I had accidentally paid for my department store purchase with the wrong card.
I was very concerned, and I pressed the option on Region's phone banking system to speak with a live Customer Service representative. I spoke to a "Lauren" and told her what I had accidentally done and asked her what I could do to rectify the situation. Lauren said that since I had an automatic payroll deposit going in that night at midnight, that there shouldn't be any problem, because deposits would be credited first before the pending charges. She also suggested that I might return the items and that would perhaps be reflected on my account as well.
After hanging up with Lauren, I immediately called the department store. I spoke with the store manager on duty, who was able to instantly return the merchandise on my Regions debit card and re-charge it to my department store card right over the phone. I then called the Regions customer service center back again and spoke with a "Yolanda". I asked her to please note my account that I was aware of my mistake and returned the merchandise as well as having an automatic deposit going into my account in only a few hours. Yolanda told me that she would not be able to note my account as "she was not allowed to do that". This was upsetting, but she also assured me as "Lauren" had that since a deposit was scheduled to go in at midnight that she thought no charges would probably be posted to my account for NSF.
In the morning, I called the bank again and noted that there had been a $75.00 NSF charge posted to my account. I called my Regions Bank branch next, fully expecting them to reverse this charge since I had never done this before in all the years I'd had my checking account with Regions. I have never spend money that was not already in my account since opening my Regions account.
I also felt the charge would be reversed because I caught the error so quickly and did everything I could to fix it immediately, including calling Customer Service and returning the purchase. My account was only short for about 8 hours and both customer service reps, Lauren and Yolanda, had said that there would likely be no additional charges to worry about given my direct deposit going in that very night and my excellent history.
However, when the bank teller refused to help me, I asked to speak with the branch manager, "Ben", who also refused to help me. He even went as far as to say, "Hey, it's not our fault you used the wrong card." When I insisted on speaking to his supervisor, he refused to give me his/her name or number. I asked him several times to give me the name and number of his supervisor and after asking him approximately 10 times to provide this information, he still refused and I had to hang up and go to the internet to research the Regions company hierarchy myself.
I then called the Regions Bank branch manager's supervisor, Ryan M., who said he was "the Executive Vice President and person in charge of the entire state", but getting him to return my calls was a fiasco. I left him messages every day for a week before he finally called me back. He returned my call after I left a message saying I was going to report my experience with Regions to the BBB.
He, too, refused to refund the charges and took the attitude of "Ha, Gotcha!" when I expressed my shock at a $75.00 charge. Rather than extend any kind of customer service to me, even in light of the fact that I have always kept my account in good standing over a period of several years, and that the Customer Service call center employees had a different opinion on how the deposit vs. the pending charges would be handled, he basically told me "too bad". He said I should be glad it was a first offense because I was only charged $25 per transaction and that was the customer service "favor", because in the future, it would be $39 per transaction. He would not take into consideration my excellent history with Regions bank and kept referring to the fact that "when you signed up for the account, you signed a contract." It sounds very much like the credit card companies' consumer nightmares one reads so much about in the papers these days.
His excuse for not returning my calls, which I left every day for a week, was "if I'm in the office, I'm not doing my job, so I'm out a lot," which is a pathetic way to handle a customer. If you're going to offer voice mail, then you ought to be returning your calls, or you aren't doing your job, either.
So, next I wrote a letter to Mr. William E. A., Executive Vice President of Retail Banking Division at Regions Bank Corporate Headquarters, 5th Ave. N., Birmingham, Alabama 35203. I outlined my case, told him that it was the first mistake I'd made with their company in all the years I had my account with them, that I fixed it immediately, and asked for my $75.00 back. I never got any response at all from Mr. A.. I simply got another call from Mr. M., who said he was aware that I had contacted Mr. A. and was calling to say that I would still not be getting anything back from Regions.
Apparently, it is more important to Regions Bank to penalize their long-term customers with exorbitant fees for minor, one-time mistakes than it is to provide good customer service and retain the customer's business. I was charged $75.00 for a negative balance of about $100.00, which was corrected within 8 hours. Hmm, pretty good scam going there, to get around 75% interest on what amounted to an 8 hour loan.
I guess I should have known Region's Urbandale, Iowa branch was not high on Customer Service long before now, because of an incident when I came to the drive-up window a few months ago, it was right around 5:00, closing time. I just wanted to drop off a deposit. I could see the drive-up window was still open and could see the teller as I drove into the parking lot, and I assume that the teller could see me coming as well. When I got to the window and was looking in, rather than greet me and let me know if she would still be able to help me, the teller ducked down behind the counter right in front of me, and putting up just her arm. She reached for the mechanism to close the blinds and closed the blinds right in my face while hiding herself below the counter!
I feel very disrespected by Regions Bank at every level from the local branch up to the corporate headquarters, and I believe this kind of customer care is completely unacceptable. I have since closed my account with this bank and would not recommend anyone doing business with them. I noticed on-line that "In J. D. Power and Associates 2008 Retail Banking Satisfaction Study, Regions came in last in customer satisfaction in the Southeastern region," so beware!
Apparently, it is more important to Regions Bank to nick a customer for $75.00 than to retain a long-term customer.