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First Premier Bank

First Premier Bank •Fees, fees, fees •Service problems

The offer looks pretty good. "Your Gold MasterCard is Pre-Approved! 9.9% APR Fixed" the envelope shouts. Inside is an effusive offering that rattles on about the "premium benefits" and the attractive 9.9% fixed rate. For those with shaky credit, it sounds good -- no security deposit or savings account required.

Ah but wait -- what are all these fees on the disclosure statement?

• Account set-up fee: $29 (one-time fee)
• Program fee: $95 (one-time fee)
• Annual fee: $48
• Participation fee: $72 annually
• Additional card fee: $20 (if applicable)
• Transaction fee for cash advances: Greater of $5 or 3% of the cash advance

Oh but wait, there's more. There's ...

• Credit limit increase fee: $25
• Return item charge: $25
• Auto draft charge: $5/$9 per draft
• Express delivery fee: $25 for cards sent Express Mail
• Copying fee: $3 per item
• Internet access fee: $3.95

This almost looks like a satire -- as though someone sat down and dreamed up as many fees as possible for comic effect. Program fee? Participation fee? Account set-up fee? Since when are these normal credit card charges?

Just to prove it's all heart, First Premier doesn't charge the whole $72 participation fee upfront, it parcels it out at $6 per month. Even so, as we add it up the start-up fees would be a minimum of $178 and possibly more if the mysterious copying fee, Internet access fee, etc. were added on.

The kicker to this ludicrous scenario is that the letter gives no hint what credit limit the consumer has been "pre-approved" for. Those we've heard from have had limits of as little as $300. With a few hundred dollars worth of upfront fees, that doesn't leave much room for error. Naturally, if the account is delinquent for two consecutive billing cycles two times in any six-month period, the 9.9% interest rate suddenly becomes 23.9%.

All in all, it's a good argument for paying cash.

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