I have just cancelled my account which I had with Lingo since 2004 and today is January 24, 2012. Over the years, I have been very satisfied with the service and honestly the only reason I just cancelled was to save even more money by switching to Magic Jack. However, I do want to express my frustration with Lingo and put this theory out there for those who can look into this theory in far more detail than I can. Here is the situation of how I personally was victimized and my theory behind the company victimizing me.
Lingo has always had a "reward" program and it has ranged from around $25 to as much as currently $50 per New Customer Referral. Over the years, I can honestly say I have personally referred no less than 8 customers to Lingo most of those have been within the first 3 years of my being a customer of theirs. Of the 8 referrals and customers, I gave them due to my word of mouth advertising never once did I receive my referral reward! If we take the $25 which is the lower reward instead of the $50 high end reward then even with the low end $25 Lingo basically screwed me out of $200 and yes, I did call to try to get my reward money to no avail. I even had my own sister fill out the online account information in front of me and still no reward. At first thought, I just thought, "Hmmm that sucks." And yes I was angry that I was promised something that they never came through on.
But then as I sat there and thought about it for awhile as a sales professional and marketing expert, it baffled me that they would choose to do this. After all, any marketer knows that the number one way to sell is through referrals. It got me thinking, "why?" And here is what I came up with 2 possible scenarios, both not well but one far worse than the other. First where did my referral reward go?
We could easily assume that someone high up in the company or several people within the company conspired to steal all of the reward money! How hard could it be to simply tell a customer, "We're sorry but the person you told about simply never indicated that you had in fact referred them to our service."? I mean how many people are going to argue with the company until finally I had my own sister fill out the form for a new account in front of me even I had my doubts whether or not my friends had actually filled out the information correctly. Hey, you never know right? Maybe they forgot and were embarrassed to tell me they forgot. But when my own sister set her account up and I saw with my own eyes. She did everything correctly and neither of us received the reward. I was a bit angry.
So back to my thoughts of ok if they are screwing customers out of the reward they promise everyone then who is getting the money? And as I stated it could be several employees, who obviously are higher up within the company or worse. The worse scenario would be this. All of us consumers who are trying to save a few bucks as nearly everyone is now days, that we the consumer are actually funding terrorists. Think about it. Lingo promises a reward of $25 per new customer. $25 adds up when you think about it. I know for a fact I referred no less than 8 new customers to Lingo and that equates to $200 just from me alone. Think about how much money they could be stealing and diverting to fund terrorism! If you think it's not possible think again! Most of their customer service is handled offshore as many companies do now days. Yes, this is quite a theory I know but sometimes theory's do end up being far more accurate than we would have liked them to be.
