
Brianna of San Diego, CA on Sept. 4, 2007
I knew exactly what I wanted, I was looking for a 2007 Honda Element SC Automatic in Black. I was calling dealers checking to see if they had the car in stock. I called Norm Reeves Honda in Huntington Beach and spoke with a salesman named Julian who informed me he had the car and talked about how big and wonderful the dealership was, I almost hung up because I was tired of hearing him toot his own horn?.
I asked him if he does price matching and he transferred me to a manger named Charlie. Now Norm Reeves advertises on their website that if you buy a car and find it lower within 5 days they will refund the difference or you can give the car back, that sounds like a price match to me. I informed Charlie the exact model of car and price I wanted matched ($20,900). Now Charlie assured me that he had the car in stock and if I could provide documentation from the other dealer he would match that exact price.
So I called up a competitor who I knew was offering great pricing, Honda of Santa Ana. Alex (a very helpful salesman) sent me over the quote via email. It says:
My name is Alex Akhvan I am the Internet Sales Manager assigned to assist you with your automotive purchase. The retail price for the 2007 Honda ELEMENT SC A/T is $24,090.00. Your Honda Santa Ana Internet Special price, including destination charge, is $20,900.00 plus tax and fees.?
So I email it to Charlie and waited for a return call. About 15 minutes later Julian calls and says he has my quote for the car, $21,900. I said no, Charlie said he was doing a price match, so he put me on hold to go find out and then Charlie picks up. He says he cant match the price and $21,900 is the lowest he would go.
I began to get frustrated and reminded him that he said all he needed was proof of the price and I provided him that, so he put me on hold and another man (who Im assuming is Charlies boss) picked up the phone. He reconfirmed that they could not go lower than $21,900 and proceeded to tell me they didnt even have the car in stock!
I asked for clarification and got some runaround story saying they thought they had it but they didnt and it probably got sold, blah, blah, blah. But if a customer asks for a specific year, model, trim, and color wouldnt you confirm you have the vehicle? I guess thats not how Norm Reeves operates.
I felt very deceived and unhappy about the way it turned out. The last question I asked the man I believe to be Charlies boss before hanging up was if I had bought a car from his dealership and had given him the lower quote to match what would he have done? He said he would have taken the vehicle back, that they would not have given me the difference in cash. So be warned of the giant loophole in their low price guarantee, if you find a lower price and want to get the difference the dealer has to approve first, or else they just take the car back, not much of a guarantee.